Douglas C 47 Gooney Bird - 979 Words

Research Paper: Douglas C-47 â€Å"Gooney Bird† The C-47 was the lead plane of the 37th troop carrier squadron, dropping elements of the 82nd airborne division near St. Mere Eglise, France in the early hours of June 6th, 1944. June 6th is formally known as D Day. The C-47 was very important to aviation or even the most important because over 13,000 planes were sold, it was one of the most successful cargo planes, every branch of the U.S military and all the major allied powers flew it during World War two. The Douglas C-47 was manufactured in December 7th, 1935. It was manufactured by Douglas. The C-47 was the military model of the DC-3. It could travel 1,600 miles, it could carry up to 6,000 pounds of cargo, and it could also carry 28 soldiers in full combat fear. As a medical airlift plane, it could accommodate 14 stretcher patients and three nurses. Seven basic versions were built. Every branch of the military flew it and all the allied powers flew it. The Navy version of the C-47 was the R4D. The aircraft operated in every continent in the world and participating in every major battle. The outside of the Douglas C-47 was a fundamental shape of smooth rolling contours, low mono-plane wing set, tubular cabin and a single vertical tail. Two engines where mounted on each wing providing 1,200 horsepower. The co-pilot and the pilot sat at the extreme front of the fuselage with the observation blister directly behind the cockpit. The doors were situated at the forward and aft

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Rosencrantz and guildenstern are dead a play by to Essay Example For Students

Rosencrantz and guildenstern are dead a play by to Essay m stoppardHamlet one of Shakespeare’s greatest plays, where the young prince of Denmark must uncover the truth about his fathers death. Hamlet a play that tells the story of a young prince who’s father recently died. Hamlets uncle Claudius marries his mother the queen and takes the throne. As the play is told Hamlet finds out his father was murdered by the recently crowned king. The theme that remains constant throughout the play is appearance versus reality. Things within the play appear to be true and honest but in reality are infested with evil. Many of the characters within the play hide behind a mask of falseness. Four of the main characters that hid behind this mask are Polonius, Rosencrantz (Guildenstern), the king Cluadius. From behind this mask they give the impression of a person who is sincere and genuine, in reality they are plagued with lies and evil. There appearance will make it very difficult for Hamlet to uncover the truth, the characters hide behind. Polonius the kings royal assistant has a preoccupation with appearance. He always wants to keep up the appearance of loving and caring person. Polonius appears like a man who loves and cares about his son, Laertes. Polonius speaks to his son with advice that sounds sincere but in reality it is rehearsed, hollow and without feeling. Polonius gives his advice only to appear to be the loving caring father. The reality is he only speaks to appear sincere as a politician, to look good rather then actually be good: â€Å"And borrowing dulls the edge of husbandry. This above all: to thine own self be true, And it must follow, as the night the day, Thou canst not then be false to any man. Farewell; my blessing season this in thee!† Act 1Polonius gives his son Laertes his blessing to go away, he sends a spy to follow him and keep an eye on him. This shows his lack of trust for anyone, he gives the appearance of a confident father who trusts his son to go off on his own. In reality he l ies about his trust for his son by sending a spy to watch him. His advice he gives his son is rehearsed and only said to give the appearance of a loving father. Polonius further adds to the theme appearance verses reality by ordering Ophelia to stop seeing Hamlet. He lies to her telling her that Hamlet does not love her, he only lusts for her, in truth he does love her: Ay, springes to catch woodcocks. I do know, When the blood burns , how prodigal the soul Through the play Polonius hids behind his mask appearing to be honest loving parent. In reality Polonius lies, manipulates people and eavesdrops on peoples conversation. Polonius helps contribute to the theme appearance verses reality by showing how his appearance is not his true nature, behind the mask there lies someone totally different. Rosencrantz and Guildenstern are two of Hamlets childhood friends who when asked by the king, try to find out what is troubling the young prince. Both help to contribute to the theme by showing there appearance of being Hamlets friends. The pair go to Hamlet pretending to be his friends when in truth they are only there because the king asked them to find the truth. There is some irony within the twins, they are asked by the king to find out the truth by hiding within a lie, by pretending to be his friend: A dream is but a shadow Act II. Hamlet knows their purpose for their visit is to dig into his soul to find the real reason for his actions as of late. As the play continues the twins are asked again by the king to go to Hamlet and try again to find the real reason for Hamlets behavior. Hamlet insults them at every chance knowing they are lying to him about there purpose of the visit: Tis as easy as lying; govern these ventages with you finger and thumb, give it breath with your mouth†¦Act IIIAs the melodrama continues Hamlet goes with the twins to reclaim money that another state owes Denmark. Hamlet is sent by the king to retrieve the assets. In actuality Hamlet is sent off to wither because the king, Claudius knows that Hamlet knows too much and must be killed. The twins show there appearance of being Hamlets friends but in truth they have a hidden reason for visiting with Hamlet. Both show that it will be very difficult for Hamlet to uncover the fidelity hidden within the lies. .uc21455446c4fc78167c6aaabb95b026c , .uc21455446c4fc78167c6aaabb95b026c .postImageUrl , .uc21455446c4fc78167c6aaabb95b026c .centered-text-area { min-height: 80px; position: relative; } .uc21455446c4fc78167c6aaabb95b026c , .uc21455446c4fc78167c6aaabb95b026c:hover , .uc21455446c4fc78167c6aaabb95b026c:visited , .uc21455446c4fc78167c6aaabb95b026c:active { border:0!important; } .uc21455446c4fc78167c6aaabb95b026c .clearfix:after { content: ""; display: table; clear: both; } .uc21455446c4fc78167c6aaabb95b026c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc21455446c4fc78167c6aaabb95b026c:active , .uc21455446c4fc78167c6aaabb95b026c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc21455446c4fc78167c6aaabb95b026c .centered-text-area { width: 100%; position: relative ; } .uc21455446c4fc78167c6aaabb95b026c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc21455446c4fc78167c6aaabb95b026c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc21455446c4fc78167c6aaabb95b026c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc21455446c4fc78167c6aaabb95b026c:hover .ctaButton { background-color: #34495E!important; } .uc21455446c4fc78167c6aaabb95b026c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc21455446c4fc78167c6aaabb95b026c .uc21455446c4fc78167c6aaabb95b026c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc21455446c4fc78167c6aaabb95b026c:after { content: ""; display: block; clear: both; } READ: Master Appeal EssayClaudius the king of Denmark conduct in council gives him the appearance of an Honest and honorable man. In Act one scene two Claudius in the presence of council shows his true skill and ease of manner at speaking. Claudius speaks well of the spent king by showing a general love for him by all his subjects. Claudius show respect for the old sovereign by speaking kind words of him. In reality he cares little for the old king, he speaks kindly only to give the appearance of loving brother. Though yet of Hamlet our dear brother’s death The memory be green, and that it us befitted To bear our hearts in grief, and our whole kingdom To be contracted in one brow of woe Act I. As Claudius sends Voltimand and Cornelius off to give the king of Norway the message of Fortibras, he thanks and gives them complete trust, in the deliverance of the notation. This shows his trust and caring for his subjects in front of the council, wining even more consent from the council: We doubt it nothing: heartily farewell. Act I Claudius increases his appearance of a honest and honorable man, in front of the council by showing his respect for Polonius. He gives him the power to let his son Laertes stay or leave for Norway. Claudius speaks highly of Polonius giving him thanks and saying the he was responsible for Claudius becoming king: The head is not more native to the heart, The hand more instrumental to the mouth, Than is the throne of Denmark to thy father. What woudlst thou have, Laertes (Act I ii, 47-50)This council would see this as a man who greatly respects his subjects and cares for them. This adds to the difficulty of uncovering the truth for Hamlet later. Hamlet e nters the council chamber and speaks with Claudius. The king (Claudius) speaks with Hamlet seeming to be concerned with Hamlet. He gives advice that over grieveing is not healthy, this shows a concern for Hamlets well being. This conduct of Claudius gives him the appearance of being kind in front of council that accepts him even more for his family values: How is it that the clouds still hang on you? Act I Claudius appears to be even more caring when insulted by Hamlet he still shows love and general care for Hamlet. A normal king would have become angry and Hamlet would have gotten into trouble. Claudius shows the council that he is understanding of Hamlet’s grief over his father: A little more than kin, and less than kind. Act I . Claudius gives Hamlet advice that over grieveing can be harmful and not healthy. Claudius tells Hamlet that he is a admirable person for grieveing for so long over his dads death. Yet again Claudius keeps putting on the appearance of the honorable man. Tis sweet and commendable in your nature, Hamlet, To give these mourning duties to your father: But, you must know, you father lost a father; That father lost, lost his; and the survivor bound In filial obligation for some term To do obsequious sorrow; but to persever In obstinate condolement is a course Act IClaudius further makes it difficult to uncover the truth by announcing that Hamlet is next in line for the throne of Denmark. This shows that Claudius would let Hamlet become the next king when he is gone. This reveals a love and care for Hamlet to the council and Gertrude making Claudius appear to be kind, loving person: You are the most immediate to our throne; And with no less nobility of love Act I Claudius final conduct that makes him a difficult truth to uncover, is his care and want that Hamlet remain in Denmark. Claudius is insulted by Hamlet, he asks Hamlet to stay only that his queen Gertrude wants Hamlet to stay. Claudius appears to be concerned with Hamlets we ll being, Gertrude and council see this ,making Claudius a more deserving person to be king. .u48554cfa4e3da00bcd15207dcdd4a4d1 , .u48554cfa4e3da00bcd15207dcdd4a4d1 .postImageUrl , .u48554cfa4e3da00bcd15207dcdd4a4d1 .centered-text-area { min-height: 80px; position: relative; } .u48554cfa4e3da00bcd15207dcdd4a4d1 , .u48554cfa4e3da00bcd15207dcdd4a4d1:hover , .u48554cfa4e3da00bcd15207dcdd4a4d1:visited , .u48554cfa4e3da00bcd15207dcdd4a4d1:active { border:0!important; } .u48554cfa4e3da00bcd15207dcdd4a4d1 .clearfix:after { content: ""; display: table; clear: both; } .u48554cfa4e3da00bcd15207dcdd4a4d1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u48554cfa4e3da00bcd15207dcdd4a4d1:active , .u48554cfa4e3da00bcd15207dcdd4a4d1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u48554cfa4e3da00bcd15207dcdd4a4d1 .centered-text-area { width: 100%; position: relative ; } .u48554cfa4e3da00bcd15207dcdd4a4d1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u48554cfa4e3da00bcd15207dcdd4a4d1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u48554cfa4e3da00bcd15207dcdd4a4d1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u48554cfa4e3da00bcd15207dcdd4a4d1:hover .ctaButton { background-color: #34495E!important; } .u48554cfa4e3da00bcd15207dcdd4a4d1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u48554cfa4e3da00bcd15207dcdd4a4d1 .u48554cfa4e3da00bcd15207dcdd4a4d1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u48554cfa4e3da00bcd15207dcdd4a4d1:after { content: ""; display: block; clear: both; } READ: Government Policies and their Effects on the UK Construction Industry EssayAs Claudius speaks in council he gives the appearance of someone who is a deserving person that should be king. Claudius is voted in as king meaning he is already approved by everyone. Claudius gives respect to his subjects giving the council the impression that he respects them. The king shows general concern for Hamlet, his nephew. This will make it very difficult to prove the truth about Claudius in the future for he has not only, one the love and respect of council (that voted him in). But also has prevented a attack on Denmark (from Fortinbras) proving that he is good king that can protect the state from harm. Claudius makes it very difficult for Hamlet to uncover the truth about the true nature of Claudius in the future. Through the characters within the play all help to show the theme, that being appearance verses reality. Polonius, Rosencrantz (Guildenstern) and the king all appear to be good and honest. As Hamlet finds out, all contain lies and have hidden intentions within them. As each character is presented in the play all appear to be good and honest making it a difficult task for Hamlet to uncover the hidden truth about the nature of each character. As Hamlet best said it something is rotten in Denmark That being the lies which have replaced or covered the true state of each character.

Study of Customer Perspective Towards Outlook Business Magazine with Respect to Content, Price and Brand Essay Example

Study of Customer Perspective Towards Outlook Business Magazine with Respect to Content, Price and Brand Essay The intensive exposure to marketing environment has enriched me enough, not only to survive in this competitive environment but to excel and to open my own business in the long run. It gives me immense pleasure to acknowledge the invaluable guidance extended to me by various employees of Outlook India Pvt. Ltd. in successful completion of this project. A sense of gratitude is not enough to express my sincere thanks towards Mr. Himanshu Pandey (National Sales Manager, Outlook India pvt. td), for providing me an opportunity to pursue my summer internship at such an esteemed organization. With equal gratitude I would like to thank Mr. Sumit Bhardwaj (Deputy Manager, sales) and Mr. Sandeep Kumar Sona (Senior Executive, Marketting), for providing me with the insight to corporate culture and under whose valuable guidance and cooperation I conducted my study. I am thankful to all City Managers, Cafe Manager and Cafe Staff for the valuable discussions and suggestions which helped me a lot in understanding this industry and in completing my project work. We will write a custom essay sample on Study of Customer Perspective Towards Outlook Business Magazine with Respect to Content, Price and Brand specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Study of Customer Perspective Towards Outlook Business Magazine with Respect to Content, Price and Brand specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Study of Customer Perspective Towards Outlook Business Magazine with Respect to Content, Price and Brand specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I would like to express my deep gratitude towards Dr. K. L. Chawla FORE School Of Management and my Project Guide for his constant motivation and valuable suggestions throughout the internship program. Amba Prasad Tiwari 93007 PGDM-IBM (2009-11) Fore School of Management EXECUTIVE SUMMARY Marketing is very necessary for every organization. It helps organizations in determining what product and services may interest customers and also strategies for use in product development, sales and promotions. Business magazines in India are one of the best ways of getting all the information regarding the current events taking place in the business world of India. Business magazines in India provide all the information that is required to quench the thirst and curiosity of the general mass. The market for the Business India magazine is vast. The Top Business magazines of India are sold in huge numbers all over India. Some of the top business magazines of India are: Businessworld, Outlook Business, Business Today, BusinessBarons and Business India. These are the few Business magazines in India that have an excellent market. Ever since India started riding high on the economic boom after liberalization in 1991, countless business magazines have come into existence in the country and have opened up shops as well. The last few years have seen innumerable Business magazines in India hitting the market and it will not be an overstatement to say that their number would easily touch three scores. Outlook has a group of 14 Magazines; they have 3 business magazines, Outlook business, Outlook Money and Outlook Profit. The Business magazine market has become increasingly competitive and the consumer purchasing patterns are highly volatile and hence effective consumer promotions have a much greater significance in publishers planning. In order to tackle the tough competition from its competitors most of the magazines need to formulate effective promotions so that the consumers are motivated for the subscription purchase. Business Magazine industry has gone a long way in formulating and implementing the promotional strategies. Promotions strategies formulated by different publishers have been diversified to produce good results. All the promotion types Advertising, Sales promotion, Personal selling, Online marketing and Direct marketing are being used effectively to increase the sales as well as market share. Sales promotion is the area where most of the magazines are giving more importance because of its contribution towards the total sales. Effective and attractive promotional schemes are to be formulated for successful promotion of subscription sales. Most of the people know about Outlook Business but they are unaware about Outlook Money (personal finance guide) and Outlook Profit (share market guide). These magazines cater to niche segment of business. Even after having no competitors in magazine industry they are not doing well. Company believes that the reason is that most of the people are unaware about them or if they know about it, they confuse it with general business magazine. This study of consumer perspective aimed at evaluating the customer perspective about Business magazine to find out potential causes, educating people about magazine and suggesting some strategies that company can adopt to do well From the findings of the market survey and by different analysis performed effective strategies has been formulated and proposed which might be useful in devising the future strategies for outlook. The strategies were formulated on a diversified ground so that it will produce optimal results in future. Since the customer retention efforts from outlook are very less, a number of customer retention strategies also has been formulated and proposed. The strategies are formulated by keeping in mind that it should contribute towards Outlook’s journey to become a future leader in Indian print media. Chapter 1 : INTRODUCTION 1. 1 MAGAZINE INDUSTRIES: THE INDIAN SCENARIO The magazine industry in India was expecting the sales to grow but the data that have been revealed by the IRS have shown that the sales of magazines have been decreasing. But then also the online subscription part of the magazine industry is seeing a rise of 37% each year, which is a very positive result for the industry. The subscription of magazines online is termed as e-subscription. This method of getting magazines can be a very important market as the technological awareness of people is increasing at a rapid pace. Also technology is being used to facilitate people to get all the things they require. As the competition in the professional lives of people increases the thirst for information and knowledge increases. This thirst for knowledge can be quenched by the proper positioning of the product which is magazine. The positioning of the magazine can be by providing it efficiently to people. The e-subscription market comes into picture with this requirement. And if this market is capitalized upon it can prove to be one of the biggest market with a lot of potential in it. The circulation wise top 10 magazines in India are as follows: India Today (H) India Today (E) Kungumum Grihashobha (H) Kumudam Saras Salil (H) Sarita Meri Saheli Outlook Ananda Vikatan The magazine industry is one of the most competitive industry in the country. The market of e-subscription is showing a great promise by showing growth rate which is very encouraging. The promotion of magazines in online industry is a very attractive task as one has to identify the target segment and then promote the e-subscription of magazines in the websites which are the most popular ones. This will also require e-commerce understanding of a manger. To identify the potential of online subscriptions we have divided our sample space into students and non students. The result obtained from one of the surveys done by IRS demonstrated that IT professionals and bankers are one of the segments which has great potential for taking e-subscriptions as they are always in touch of the net and can access soft copy of a magazine very easily. The potential of e-subscriptions in India is huge as in the country the number of internet users is 60-70 million and 7. million broadband connections. The 3G technology is about to come to the country in some months and 440 million subscribers of mobile are also one of the positives as they are 40% of the total population of the country. The data that 16 million people accessed online articles about 40% more than earlier year is also positive finding for the magazine industry. Outlook Publishing house has no magazine in the top ten magazine lis t and it can capitalize on the online market and go for flank attack by dominating the market and then industry. The magazine market in India is expected to grow at a sound 12 per cent in 2010-11. With a number of international magazines expanding operations in India, the market is expected to grow fast, in spite of the growth of online and social media. Business magazines are by far the most common and popular in India, followed by entertainment (Bollywood), current affairs, fashion and travel magazines. Some of the major players are The Times of India Group, Outlook Group, Dainik Jagran, Lok Satta, The Hindustan Times and The Hindu. The main reasons for the sound growth are that a large part of the population is still not internet- and computer-savvy, the increasing literacy rate and the interest of foreign players in the sector. With the government opening up the sector to foreign investment, whereby international magazines can publish Indian editions in partnership with an Indian company and in compliance with the foreign investment norms, the industry is expected to grow further. Some of the hurdles which this industry might face can be the growth of the electronic-magazine culture and increasing internet usage. This may indirectly also affect the print advertisement industry which largely thrives on magazines and newspapers for visibility Business magazine are aimed at readers at work or at least in support their professional life’s or business sector, occupation or profession. Content is usually based on industry news and features. The business model can include single copy sales, but is mainly based on subscriptions and advertising. some titles have only advertising revenue, and are sent to qualified readers(controlled circulation magazine). t the other extreme, some newsletter publishers have a subscription-only model and carry no advertising. Mostly business Magazine are written and edited by Professional journalists but may also include contributions from expert within the industry covered. Before 2005 Opportunities of FDI in print media market were limited by regulatory constraints to licensing arrangements after removal of these constraints there are still commercial issues wh ich have to be considered by any foreign company entering the market. The most significant of these are: Competition: This is a highly competitive market in which a well established set of domestic competitors already vie for supremacy with a huge range of products. Pricing: By any standards prices are low in India and the market is small in dollar terms. Market conditions in the past three years have seen further downward pressure. For most international publishing companies, it is going to be very challenging to structure a business in a way which can generate sufficiently large returns to look attractive in a global context. Consolidation opportunity: There has so far been very little consolidation of business media of the type that was seen in the US and Europe and in the 1980s and 1990s. Most media companies are relatively small and poorly capitalized. The giants such as Bennett, Coleman of the Times of India and, to a lesser extent, the Living India Group are exceptions. In non-news media in particular, there are clearly opportunities for foreign investors with a long-term perspective to build up a portfolio of titles in a larger company than currently exists. Language: English is the language of business in India and that makes it more accessible in some respects than the other major markets in Asia, Japan and China. There are no additional translation costs and, in theory at least, communications between partners should be more direct than in markets where language is a constraining factor. Outlook Presence in Business Magazine Market Outlook Group publishes 3 business magazines namely: Outlook Business: Fortnightly magazine from outlook group is new way of business journalism in the magazine space. Targeted at decision makers, the product focuses on important business issues and developments with a view to providing clear takeaways – impact and implications for decision-making. A holistic approach ensures all influences on business: economic, political, regulatory and market driven is examined. Views from the best in industry supplement strong analytical in-house features to ensure a fine balance of perspectives, insights and information. In keeping with the rapid unification of markets, Outlook Business incorporates a global perspective, which it sees as a vital input, in all its content. Due recognition is also given to venture capital, hedge funds and private equity. This is only fair, since capital, a key driver of business, is footloose and fancy-free in this brave new global economic order. Outlook Money: In July 1998, the Group launched Intelligent Investor re-christened as OUTLOOK MONEY as of 30-Nov-2002, Indias first personal finance magazine which offers sound strategies for the lay investor, especially the growing segment of salaried middle and upper middle-class and self-employed professionals. Its message is clear and simple: Invest well, borrow wisely, spend smartly. Evidently, that message has gone down well: the magazine sold upwards of 1,00,000 copies a fortnight within a year. One of its distinguishing characteristics is that about 93 per cent of readers retain all past issues of Outlook Money. Outlook Profit: OutLook Magazine is a fortnightly magazine that packs market intelligence incisive analysis of the stock market, while capturing emerging trends tracking market experts their moves. This online magazine promises a unique data section that marks the markets packed with credible analysis. Chapter 2 . LITERATURE REVIEW Before starting any research it is very necessary to read articles and other research papers that have been written on the subject in the past. These literatures help us in developing a strong base for our study and provide us with information that can be used during the research. It also helps in developing objectives for the study. Literatures used by researcher in this study are, 1. Consumer trend report by â€Å"Target cast TCM† This report gives information about change in consumer attitude, perception and usage of mass media (magazines, newspapers, radio and internet). Its key findings include difference between men and women consumers, TV and internet as most important sources of media, present relevancy of newspapers and magazines. (TargetCast tcm, 2009) 2. â€Å"Indian Business magazine† an article on Indianbusinessmagazine. com. It tells us about how business magazines are important and how they are coming up in a big way. It also gives an example of Business India magazine and how this magazine established itself. (Indian Business Magazine) 3. â€Å"Are Newspapers and magazines dying†, an article by Don Dodge. This article was written on September 5, 2006. It talks about the changing reading habits of people. It says that with time the popularity of newspapers and magazines has decreased. People are increasingly reading news online. He has given data to show the reduction in the subscriptions of magazines and newspapers over a period of time. It also states that most of the magazines and newspapers are online today as they do not want to lose their customers and their Ad value. (Dodge, 2006) 4. â€Å"Indian Readership Survey, 2009† This survey covers top 25(according to readership) newspapers and magazines in English, Hindi and several other languages. It tells us about the growth or decline in the overall readership as well as of individual newspapers and magazines. Here all facts are supported by data, which is collected through survey. (IRS, Indian readership survey) 5. â€Å"Newspapers Outperforms Magazines† an article Newspaper National Network This article tells us why newspapers have outperformed magazines and what are pros and cons of magazines and newspapers. Every fact is supported by data. It can be very useful in determining where magazines lack and where can they improve to be at par with newspapers. (Network) 6. â€Å"Indian Readership survey 2008† This is same as the survey of the 2009. The only difference is that it covers only top 10 magazines. If taken up along with IRS survey 2009, it gives us an insight into which magazines are consistently performing well. Identification of such magazines will tell us what different they are doing to be ahead all the time. (IRS, Indian readership survey) 7. â€Å"Six frequently asked questions about magazines† an article on atompublishing. com. These questions tell us a large number of things about customers reading magazines. It answers questions like how can a customer magazine help sales, how can it promote brand awareness etc. These are very useful insights which can help us in knowing about customer perspective and attitude towards magazines. (Publishing) In print media industry there are two main sources of obtaining data to determine readership of any publication: 1. National Readership Survey – NRS 2. Indian Readership Survey IRS National Readership Survey is a survey on all media, but especially the print medium, conducted by the National Readership Studies Council (NRSC) supported by Audit Bureau of Circulation (ABC), Advertising Agencies association of India (AAAI) Indian Newspapers Society. It investigates the readership of about 80 major Indian publications-dailies, weeklies, bi-weeklies and monthlies-in over 475 towns of 57 regions across the length and breadth of the country. The towns, selected, however are publication centers of dailies. By process of ‘systematic sampling,’ over 55,000 households in these towns are surveyed, the number of households in each town proportionate to it population. All men and womenfolk above the age 15 are questioned for about half an hour on the basis of a structured questionnaire. It claimed to be the most thorough readership survey in the country. It provides exhaustive data (available to its clients on computer disks) readership, radio listenership profile’-the socio economic characteristics of the readers of various publications, of cinema and TV viewers, and of listeners to radio, as well as the degree of duplication among publications and between media. Research agencies involved are: IMRB, TNS Sofres Mode and AC Nielsen in collaboration with ORG. Indian Readership Survey is conducted by the Media Research Users Council (MRUC). IRS 2002 is the largest continuous media survey ever conducted (sample size of 229,000 individuals) providing a single-source database for demographics, media habits and product / brand usage across 986 towns and 2858 villages in India. The survey was conducted over two rounds with the field work between November 2001 and November 2002. * This all-India survey conducted jointly with the Media Research Users Council (MRUC) also provides product / brand penetration information for over 50 different products allowing one to link media habits and product usage data for adults and children from the age of 12 years. Both NRS IRS * †¢ Gives media consumption habits, product ownership consumption, lifestyle indicators information on macro demographic geographic parameters. Population coverage: 12 years above Sample size: over 200, 000 Geographic coverage: All India (Urban + Rural) According to NRS 2008, †¢ Press adds 34 million readers in the last 2 years. †¢ Press continues to grow, adding 21 million readers between 2002 and 2005. †¢ Over the last 3 years the number of readers of dailies and magazines put together among those aged 15 years and above has grown from 179 mn to 200 mn a growth of 4% every year. Note: Recently the scope of NRS has been expanded to include those aged 12 years and above but the 15 years age cut-off has been applied for the sake of comparison with NRS 2002. ) †¢ There is still significant scope for growth, as 314 million people who can read and understand any language do not read any publication. It is not just affordability that is a constr aint, since 21 million of these literate non-readers belong to the upscale SEC A and B segments. According to IRS 2009, just when it seemed the print media was booming once again, the Indian Readership Survey 2009 Round 1 has pricked the bubble. There are few newspapers or magazines that have seen any growth? Most have seen erosion in readership. Dainik Jagran retains its No 1 position among newspapers with 19. 07 million readers, Dainik Bhaskar follows second with 14. 57 million, and Daily Thanthi is third with a readership of 10. 23 million. Amar Ujala is still at four with 9. 89 million readers. Malayala Manorama (9. 35 million) and Hindustan (9. 72 million) have interchanged positions at number five and six. Lokmat, Eenadu, Mathrubhumi and Times of India take the seventh, eighth, ninth and tenth spots with 8. 0 million, 7. 94 million, 7. 65 million, and 7. 08 million readers, respectively. ToI is the only English daily to find a place in the top 10. Except for Amar Ujala and Hindustan, every other publication in the top ten lists has experienced a marginal decline in readership. For the IRS 2009 R1 an annual sample size of 2. 4 lakh was covered spread equally over two rounds. A total of 1,178 towns and 2,894 villages wer e surveyed. The data represents fieldwork during the full year Jan-Dec 2009. The mid-point of the survey is June 1, 2009. Being a continuous survey, the reporting takes place every six months based on a Moving Annual Total. According to the survey, the number of households has grown by 1. 4 per cent over 2005 to reach 210 million. Individual growth rate has been slightly lower than household growth rate at 0. 85 taking the total 12 yrs + population to 784 million. With single age-breaks now available from the Census, the age group data has been realigned. The proportion of the total share of 20-29 age group has declined from 25 per cent to 23. 6 per cent. The data shows that the reach of mass media has stagnated in the last three years. Press reach has been hovering around at 24 per cent, TV at 55 per cent, radio at 21 per cent, and Internet at 1. 5 per cent at the all India level. In urban India, press and TV have declined. The press reach declined from 42. 9 per cent in 2004 to 41. 7 per cent in 2006. Though TV declined from 80. 2 per cent to 78. 9 per cent in the last three years, CS has shown some growth, from 53. 5 per cent in 2007 to 54. 4 per cent in 2010. The main source of revenue for any publishing group is advertising. An advertiser would like to know the facts and figures before investing his money in advertising. And before investing the money, the advertiser ought to know how many people buy which publication in which area. The ABC gives all these vital facts every six months. The ABC figures are not the outcome of opinions, claims or guesswork, but they are the result of rigid, in-depth and impartial audits of paid circulations of member publications by independent and leading firms of Chartered Accountants working in accordance with the rules/procedures set by the Bureau. Chapter 3: OBJECTIVES PRIMARY OBJECTIVES †¢ To conduct a market study for Outlook Business Magazine in Delhi-NCR. †¢ To assess the Consumer perspective of Business Magazine with respect to price, content and brand. SECONDARY OBJECTIVES †¢ Competitive analysis of outlook Busines Magazine and identification of probable destinations where Outlook business magazines can be targeted. (Generation of sales). †¢ To suggest feasible and viable strategies to increase the sales of outlook business magazines. Chapter 4 : RESEARCH METHODOLOGY The projected was executed in such a way that it is complete to the maximum extent covering all the aspects and thus arriving at a suitable conclusion to meet the objective of the project. Few recommendations were also suggested to the company, which can help the organization to grow further and penetrate faster into the new market while retaining their share in business market space. RESEARCH PLAN The research was started with a well laid research plan and weekly schedule. The research plan included the following important stages. 1) Data Sources 2) Research Approaches 3) Research Instruments ) Sampling Design Data Sources Primary Research: most of the data in this project was through primary research conducted in with existing/ potential customers. It was done completely through personal interviews, using a prepared questionnaire as a guide line and the form was filled later after summarizing the collected information. Secondary Research: Latest information available on internet ab out media and entertainment industry and Business magazines was also used apart from the data got through primary research, so as to have a good study of the business magazine market in the Delhi-NCR region. Research Approaches Approaching Customers/Corporate Offices: †¢ Getting permission to meet concerned person in a corporate office would complete almost 50% of the job as it would give is the platform to know about their operations. Get the details of the persons as many as possible in the industry †¢ Spending maximum time in the field, so that to get information about the various print media media resources respondent is currently which helps us to find out their need so as to promote magazine according to their needs. t also helped me in finding a very strong probable cause due to which outlook magazines subscription customer retention is low distribution channel inefficiencies Also try to find out how the process of purchase takes place, which might be different for different departments. Closing the sale: †¢ This is very important for both the parties to build the relation and also for oneself as this give the motivation and adds more value to your work. †¢ To reach to this stage, one must be clear how much work need to be put in, which operates as a funnel like, if u want to reach or make x sales at least you need to meet 10x customers. The time in which this is to be achieve this should also be planned in the similar way. Research Instruments (Questionnaire Construction) The research instrument was both qualitative and quantitative and hence consisted of personal interviews, which were guided by self prepared Questionnaires. The questionnaire consisted of 21 questions. The questions were both open ended and closed ended. The closed ended questions were a diverse type consisting of single choices, multiple choices and likert scales. Sampling Design The industries to be visited were based on their type of industry like ship building industry, steel plants and any other major industries. The target population in the research conducted was major industries (both manufacturing and services), auto dealers and hand tool dealers. The sample size in case of hand tools analysis was 52, 38 being industries and 14 being auto dealers and services. The sample for studying the dealers was chosen to be minimum 20, which should have the mixture of both types of dealers like the ones who do counter sales and the ones who don’t deal in counter sales. The target market for the conducted research included industries, auto dealers and hand tool dealers. COLLECTION OF DATA AND ANALYSIS Various Pie-charts and bar-graphs are made to have an easy and quick understanding of the study conducted. Initially all the questionnaires were analyzed individually, and then finally an overall comparison of the various responses from all the dealers was done and analyzed. FINDINGS RECOMMENDATIONS Finally, the various findings from the study were listed out along with certain invaluable recommendations for Outlook, to help them retain and tap the new market space. COLLECTION OF DATA AND ANALYSIS Various Pie-charts and bar-graphs are made to have an easy and quick understanding of the study conducted. Initially all the questionnaires were analyzed individually, and then finally an overall comparison of the various responses from all the dealers was done and analyzed. FINDINGS RECOMMENDATIONS Finally, the various findings from the study were listed out along with certain invaluable recommendations for OutLook, to help them and tap the new customers and retain the existing one. SCOPE OF STUDY The study provided an insight into the Business magazine, expectations and attitude towards hand tools like spanners, pliers and screw drivers. And to find out what factors the customers seek in general, with regards hand tools . This study will help to find out the feedback of OutLook Business Magazine with regards to price, brand, quality, reliability, availability. Chapter 5 : DATA ANALYSIS Data analysis model is econometric model and was planned to be done with the statistical tool SPSS. The data was got mainly in the likert scale for this purpose. The various tools and functions available on Excel were used for necessary calculations. Bar graphs and pie charts were generated to make the interpretation of the results. SPSS software was used for the purpose of factor analysis. PLAN OF DATA ANALYSIS The data analysis done as in the plan given below 1. Filtering of the questionnaire were done 2. The questionnaires were sorted into the respective groups. 3. Coding of the questions were done 4. All the data was entered into different excel sheets 5. This data was copied to the SPSS tool all the variable were explained 6. The other questions related awareness, departments, ranking and current brand were analyzed using Microsoft Excel. 7. Results were tabulated and conclusion and recommendations were drawn. Chapter 6 : RESULTS AND INTERPRETATION Demographics of respondents |Gender | |[pic] |Male | | | | | 41 | | |79% | | | | | |Female | | | | | |10 | | |19% | | | | | |People may select more than one | | |checkbox, so percentages may add up| | |to more than 100%. | | |Age | | | |[pic] | | | | | | | | | | | | | |Occupation: | | | | | |[pic] | | | | | | | | | | | | | | | | | | | | |Annual Income | |[pic] |Less than 3 lacs | | | | | |20 | | |38% | | | | | |3 5 lacs | | | | | |15 | | |29% | | | | | |5 -8 lacs | | | | | |9 | | |17% | | | | | |gt;8 lacs | | | | | 7 | | |13% | | | | | |People may select more than one checkbox, so | | |percentages may add up to more than 100%. | | | A good mix of different demographic segments is surveyed in order to maintain unbiased results for the survey. it is also necessa ry to achieve desired level of result accuracy with a given set of constraint(Time, small sample size, resource etc. ) | | | | |People awareness towards business magazine: | | | | | | | | | |[pic] | | | | | | | | | | | | | | | | | | | | | | | | | | | | | People may select more than one option, so percentages may add up to more than 100%. From the above bar graph it can be interpreted that in survey’s sample space awareness level of Business Today is highest (87%) recognised whereas Outlook Business comes at second place with comparable awareness level. Whereas Outlook Money and Outlook Profit stood at 4th and 5th position. This support companies speculation about the lower sales figure of Outlook Money and Outlook Profit due to lack of awareness among target audience. Brand Rating of various Magazine: [pic] Among the magazines that analysed in the survey, Businees World brand mean rating in case of brand is the highest which

The Freedom of the Streets Work, Citizenship, and Sexuality in a Gilded Age City by Sharon Wood

The Freedom of the Streets Work, Citizenship, and Sexuality in a Gilded Age City by Sharon Wood Book Summary In the book, ‘The Freedom of the Streets’, Sharon Wood explores the socioeconomic challenges of Davenport’s women in the aftermath of the Civil War. Wood describes the interrelated issues of sexuality, gender and prostitution, which dominated public morality debates during this era. The book explains how in the aftermath of the Civil War, economic hardships forced young women in small Midwestern towns to move to big cities such as New York and Chicago, as well as the smaller Iowan city of Davenport in search of paid employment.Advertising We will write a custom book review sample on â€Å"The Freedom of the Streets: Work, Citizenship, and Sexuality in a Gilded Age City† by Sharon Wood specifically for you for only $16.05 $11/page Learn More The young women looked for work in factories, offices and storehouses, and formed self-support groups in a bid to establish themselves as single, independent working women (14). The ir lifestyles and presence in the city streets had a dramatic impact on urban life, public perceptions and social institutions of the 20th century urban centers. Important Lessons from the Book Wood offers a detailed study of the place of young women in America in the 19th Century cities. In particular, the author delves into prostitution in the city streets of Davenport, Iowa, how it was perceived and its ramifications on the society. In Wood’s view, the struggles of the young women forced them into prostitution, which, in Davenport’s context, was considered a form of gainful employment. Wood’s approach gives the reader an all-new perspective on prostitution that is different from the typical perspectives offered in other studies. From a public morality perspective, prostitution was considered a social evil that contravenes moral values. Though considered one of the dangers of social growth in urban centers, prostitution played a role in shaping the civic insti tutions and politics of the 19th Century cities. Another important lesson from this book relates to the significance of small cities and towns in the industrialization of America. Wood focuses on Davenport to emphasize on the role of smaller cities during this era. She contends that their smaller geographical size allowed people to live in defined communities, which â€Å"may be lost in the vastness of large cities like Chicago and New York† (4). The vivid account of Davenport’s women, public lifestyles and prostitution offers glimpses into the forces behind the civic and political transformations of the 20th Century. Moreover, the book shows how the relations involving Davenport’s prostitutes, the public and the city officials determined how social and civic institutions would operate in the turn of the 20th Century. How the Author did it The book begins with an account of the struggles of Davenport’s young women, who were trying to establish themselves as working class women by engaging gainful employment. To support one another economically and enhance the accessibility of employment opportunities for women, young women who believed in â€Å"the idea of self-support for women† (67) formed a ‘Lend a Hand Club’.Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More This club, under the leadership of Jennie McCowen, recruited young women from several occupations including clerks, teachers and domestic servants (65). As the working women lived in defined communities, their presence in the city streets when walking to work was associated with prostitution. To remove this stigma, they forced the city officials to employ a policewoman to tackle the problem of prostitution that was on the rise in the city streets. Through this account, the author shows that social stigma was associated with women workers who dominated public sp heres such as city streets and entertainment areas. In the following sections of the book, Wood focuses on the prostitution in Davenport’s streets. In Davenport, the public perceptions of ‘paid sex’ varied depending on gender, economic class and age. She notes that â€Å"men and women, young and old, working and middle class† (78) held different views regarding prostitution. Wood uses police records of rape cases to explore the common line of defense used by the perpetrators or the â€Å"sporting men† (78). The defendants often argued that it was the young women’s misbehaviors in the public sphere that prompted them to assault their victims. Moreover, the young women’s presence in areas such as city streets and entertainment spots frequented by men shaped the public perceptions and justified the â€Å"sporting men’s† actions. Davenport adopted a regulated prostitution strategy in tackling the problem of prostitution. Its approach (regulated prostitution) required brothel owners to pay a monthly fee to the city officials to get a registration license. Davenport banned unregistered ‘paid sex’ in public places such as hotels and lodgings. Besides banning unregistered prostitution, Davenport’s city officials engaged in strategic anti-prostitution campaigns to prevent teenage prostitution. According to Wood, the â€Å"Good Shepherd Home†, served as an informal reformatory center that protected young girls from exposure to teenage prostitution (82). Drawing from cases of girls who were sheltered in this home, Wood explains how Davenport’s novel approach helped reduce teenage prostitution in this city. What the Author was trying to do Wood attempts to explore the public perceptions surrounding gender, female sexuality and prostitution in small cities in the 19th Century. Through her account of the young women’s struggles and the public presence of young women, the a uthor examines how public perceptions largely defined the women’s place in society.Advertising We will write a custom book review sample on â€Å"The Freedom of the Streets: Work, Citizenship, and Sexuality in a Gilded Age City† by Sharon Wood specifically for you for only $16.05 $11/page Learn More Working women, fearful of being maligned as prostitutes for venturing out into the city streets, had to coerce city officials to remove prostitutes from Davenport’s streets. The author underscores the issue of social stigma and how the anti-prostitution campaigns were discriminatory. The young women’s relations with the city officials and the public perceptions would later define the political, social and civic institutions of the city in the 20th Century. Reference List Wood, Sharon. 2005. The Freedom of the Streets: Work, Citizenship, and Sexuality in a  Gilded Age City. Chapel Hill: University of North Carolina Press.

Definition and Examples of Point of View

Definition and Examples of Point of View Point of view is the perspective from which a speaker or writer recounts a narrative or presents information. Also known as a viewpoint. Depending on the topic, purpose, and audience, writers of nonfiction may rely on the first-person point of view (I, we), the second-person (you, your, youre), or the third-person (he, she, it, they). Author  Lee Gutkind points out that point of view is innately tied to voice, and a strong, well-executed point of view will also lead to a strong voice (Keep It Real, 2008). Examples and Observations Point of view is the place from which a writer listens in and watches. Choosing one place over another determines what can and cant be seen, what minds can and cant be entered. . . . The main choice, of course, is between the third and first person, between a disembodied voice and I (in nonfiction synonymous with the author). For some, the choice is made before sitting down to write. Some writers feel obliged to use the third person, by tradition the voice of objectivity, the disinterested mode of address appropriate for the newspaper or for history. Other writers, by contrast, seem to adopt the first person as a reflex, even if they are not writing autobiographically. But choosing a point of view really is a choice fundamental to the construction of nonfiction narratives, thus carrying relevant consequences. No moral superiority inheres in the first or third person, in their many varieties, but the wrong choice can deaden a story or distort it enough to turn it into a lie, sometimes a lie composed of facts.(Tracy Kidder and Richard Todd, Good Prose: The Art of Nonfiction. Random House, 2013) Subjective and Objective Viewpoints Pronouns reflect the various viewpoints. You can choose first-person (I, me, us, our), second person (you), or third person (he, she, they, their). First-person is considered intense, subjective, and emotionally hot. It is the natural choice for a memoir, autobiography, and most personal-experience essays. The reader is the center of attention for second-person. It is the favored point of view for instructional material, advice, and sometimes admonishment! It is intimate without being intenseunless the voice of the author is authoritarian or controlling instead of instructive. . . . Third person can be subjective or objective. For instance, when used for an as told to personal-experience essay, third-person is subjective and warm. When used for news and information, third-person is objective and cool. (Elizabeth Lyon, A Writers Guide to Nonfiction. Perigee, 2003) The First-Person Narrator Its hard to write a memoir or a personal essay without falling back on the I. In fact, all nonfiction is really told in the technical first-person point of view: there is always a narrator doing the telling, and the narrator is not some fictional persona but the author. This single point of view is one of the important- and frustrating- hallmarks that distinguishes nonfiction from fiction. Yet there are ways to mimic other points of viewand thereby to tell a more natural sort of story. Listen to the opening lines of Daniel Bergners God of the Rodeo: When he had finished workbuilding fence or penning cattle or castrating bull calves with a knife supplied by his boss on the prison farmJohnny Brooks lingered in the saddle shed. The small cinder-block building is near the heart of Angola, Louisianas maximum-security state penitentiary. Alone there, Brooks placed his saddle on the wooden rack in the middle of the room, leapt onto it, and imagined himself riding in the inmate rodeo coming up in October. No sign yet of the author- a strictly third-person presentation. . . . The author wont enter the story directly for many more lines; hell duck in once to let us know hes there and then disappear for long stretches . . .. But in fact, of course, the author has been with us in every line, in the second way that an author participates in a nonfiction story: tone. (Philip Gerard, Talking Yourself Out of the Story: Narrative Stance and the Upright Pronoun. Writing Creative Nonfiction, ed. by Carolyn Forchà © and Philip Gerard. Writers Digest Books, 2001) Point of View and Persona [T]hese issues of point of view really point to one of the most fundamental skills in creative nonfiction, to writing not as the author but from a constructed persona, even if that persona is taking on the I to tell the story. That persona is formed by time, mood, and distance from the events that are being narrated. And if we decide to foreground the artifice of this construction by using more stylized points of view, such as second- or third-person, we create even more of a relationship between the narrator and the narrated, a high awareness that we are engaged in the reconstruction of experience and not pretending to be mere transcribers of that experience. (Lee Gutkind and Hattie Fletcher Buck, Keep It Real: Everything You Need to Know About Researching and Writing Creative Nonfiction. W.W. Norton, 2008) Obi-Wan Kenobi on Point of View Obi-Wan:  So, what I told you was true . . . from a certain point of view. Luke: A certain point of view? Obi-Wan: Luke, youre going to find that many of the truths we cling to depend greatly on our own point of view. (Star Wars: Episode VIReturn of the Jedi, 1983)

Choose a good topic for me Essay Example | Topics and Well Written Essays - 250 words - 2

Choose a good topic for me - Essay Example Yusuf describes it as westernization. The globalization has been elaborated well by the media, which disseminates information to the entire world, making the world appear as just a small global village (2:41a). Globalization has therefore enabled people to gain education from abroad especially from the west. The beneficiaries of this high-quality education and intellect can then travel back to their countries and develop them, thus benefitting the society at large (33:10a). Yusuf argues that the best intellect originated from the West, a reason majority of scholars will fly there to gain it, he gives the example of the reporter Dr. Khaja who is from India but now working in the West (4:31b). Although there has never been an ideal government that existed, Yusuf points out that Islamic governance has existed for long enough and can, therefore, be regarded as a good form of government. The globalization discussed can, therefore, bring brotherhood in the sense that those who gain the intellect from other countries can use the intellect to assist their country people, which is a virtue of good action. The democracy which has come with the globalization can then be used to solve problems which could otherwise bring harm to the

Industry and Market Analysis Essay Example | Topics and Well Written Essays - 500 words

Industry and Market Analysis - Essay Example (Bieber, Meurer, Surmann & Rassek, 2013) A telephone interview with the General Manager of The Surrey Hotel, a luxurious Manhattan hotel on the Upper East Side, Mr. Shan Kanagasingham, revealed that the hospitality industry is one that has great business opportunity in terms of profit margins. According to him, a lot of investors are fighting to have a ‘piece of the cake’ of the hospitality industry. He says that the pool of consumer demand is bigger now for the hospitality industry than it was a while back. People are more willing to spend money on leisure and entertainment. Business people are also opting for comfortable, luxurious and a first class experience regardless of the amount of money they spend, â€Å"value for money† is what they call it. Mr. Shan says that they can get an average of 500 guests in a day whether it is for boarding purposes, visiting the fitness centre or just having a meal in the restaurants or a business meeting in the conference rooms. He however states that the hospitalit y industry is a very cost conscious business. The most successful hotels are a joint venture from various investors who pull resources together in order to create the best hospitality experience for its consumers. One needs resources such as buildings or premises, a pool and qualified human capital that will facilitate the running of the hotel among other things. According to an interview carried out with the General Manager of New Intercontinental Dallas Mr. Scott Blakeslee, the likely revenue could average to $120.5 billion for the whole industry in the year 2012. The America Hotel and Lodging association has recorded an increase in revenue in the hospitality industry over the years. According to Mr. Blakeslee, there has been an increase in occupancy in the industry and thus makes the industry more profitable than other years. Room occupancy in most cases, is what determines the profit margins. However, he was quick to note that this

Ying Yang Symbol Essay Example for Free

Ying Yang Symbol Essay The Yin Yang symbol also commonly referred to as the Tai-Chi symbol is easily thought of in today’s popular culture as a reference to the Sun (yang) the moon (yin) and the universe. Allen Tsai’s article provides some insight into the origins of the symbol itself, the meaning behind the curvature of the symbol, and how the Chinese symbol has found a place in popular culture. Allen Tsai goes into explicit detail on how the Chinese developed a surprising understanding of the stars and how they used the constellations and the sun to determine the seasons, the length of a calendar year and the time of the earths rotation around the sun. Tsai explains how the symbol is at its basic meaning a â€Å"Chinese representation of the entire celestial phenomenon. † In Alexia Amvrazi’s essay discussing the Evil Eye symbol, she presents all aspects of the symbol including what it is used for, who uses it, and why it is used. She explains that the Evil Eye is â€Å"a glance believed to have the ability to harm those on whom it falls† and can take place at any given time from any given person. (Amvrazi). The primary purpose of both, Where Does the Yin Yang Symbol Come From? and The Eyes Have It: Evil Eye in Greece, is to inform the reader of both the meaning an the use behind these well known symbols. This is clearly shown by the detailed descriptions of the symbols and the enlightening information; such as Amvrazi’s attempt to explain to readers the many different cultures â€Å"Jewish, Islamic, Buddhist, Hindu and Christians† and how they incorporate the Evil Eye’s meaning into their teachings (Amvrazi). The informative purpose remains prevalent in Tsai’s essay as he explains that â€Å"the Yin Yang symbol is a Chinese representation of the entire celestial phenomenon† and that it â€Å"contains the cycle of sun, four seasons, 24-Segment Chi, the foundation of I-Ching, and the Chinese calendar† (Tsai). The common pattern of both authors is that they each began with the origin of each symbol. Tsai demonstrated this by starting his essay by explaining the the Yin Yang symbol is â€Å"sometimes called the Tai Chi symbol† and that â€Å"Tai Chi is from I-Ching,† also known as â€Å"the greatest foundation of Chinese philosophy† (Tsai). Amvrazi exhibits this pattern by starting her essay off with a scenario of where one might have experienced a result of the receipt of the Evil Eye and then goes on to explain what the evil eye is, what the causes are and who is susceptible to it The secondary purpose of Tsai’s essay is to describe. He describes many different aspects of the symbol. He explains that the â€Å"is a symbol combining the sun (top) and moon (bottom)† (Tsai). He also goes a bit deeper into his explanation by describing the unchanging rules and different ways to observe the sky in order to determine the â€Å"four directions† (Tsai). He also provides multiple visuals to go along with each description. He continues by discussing the seasonal changes and the cycle of the Sun. It’s almost as if he provides his readers with a step by step instructional handout of how to determine the many changes our universe encounters throughout the course of a year, or many years for that matter. Alexia Amvrazi’s essay is very similar in that her secondary purpose is coincidentally also to describe. In this case, she describes what the actual Evil Eye symbol looks like. Her description states that one could recognize an Evil Eye as â€Å"glass blue eye charms to ward against the evil eye† (Amvrazi). She states further that these charms â€Å"are still regularly sold† and worn by many people. They can be spotted on a more regular basis in countries such as Greece and Turkey where many of the residents are very religious and/or superstitious. The next pattern shown throughout Tsai’s essay is a bit of a spatial one in the since that throughout the whole essay, Tsai discusses the ever changing universe and its relation to the sun and moon in the sky. He even talks about the many positions of the Dipper and the way the sun is affected by its changes. The next pattern in Amvrazi’s essays differs from Tsai’s in that she takes more of a compare and contrast route when she discusses the similarities and differences in the ways the Greek Church and folklore view the wearing of the Evil Eye charm. The â€Å"Greek church and folklore are both united†¦in their belief that the curse of the evil eye (or kako mati) exists, but divided in how it can be warded off or tackled† (Amvrazi). The final purpose of both Tsai and Amvrazi’s essays are to help make such technical concepts as these more understandable to the general public. They each accomplish this task by introducing, in Tsai’s case the Ying-Yang symbol and in Amyrazi’s the Evil Eye symbol and providing an in depth and comprehensive understanding of both. What’s great about each essay is that both authors strive to make them as understandable as possible by breaking down each topic as much as possible while still keeping the audience interested. The final pattern of organization in Tsai’s essay is a bit of a process oriented one. He discusses the process of â€Å"recording the Dippers positions and watching the shadow of the Sun† (Tsai). This process was used by ancient chinese [when they] determined the four directions† (Tsai). The final pattern of organization in Amvrazi’s essay is used to introduce and define new terminology used in the churches in relation to the Evil Eye. For instance, she references a term, â€Å"kako mati† which is another term for Evil Eye. She continues to introduce a few other new words, such as â€Å"Vaskania,† all of which are used to help expand readers knowledge of the Evil Eye and the views of the Greek church. Overall the two essays were both written with the primary intention of informing their audiences of the meaning and uses of the Yin and Yang symbol and of the Evil Eye. Tsai main focus was on the universe and all its changes. He talks a lot about the position of the moon, sun, and stars in the sky. The main focus of Amvrazi’s essay was to shed light on a symbol recognized by many different cultures and its significance.

Delta Airlines :: essays research papers fc

While sitting in Atlanta’s Hartsfield International Airport, one cannot help but to notice and feel an overwhelming dominant presence of one particular airline. Delta as we know it today, traces its roots way back to 1924. Huff Daland Dusters was founded as the world’s first aerial crop dusting organization. In 1928 the company became Delta Air Service, and the following year Delta carried its first passengers over a route stretching from Dallas, Texas to Jackson, Mississippi with stops in Shreveport and Monroe, Louisiana. In 1941, the company moved its headquarters from Monroe to Atlanta, Georgia. Although headquartered in Atlanta, Delta is a Delaware corporation (Delaware is the most â€Å"pro-business† state in the US). Delta Air Lines Inc. provides air transportation for passengers and freight throughout the United States and around the world. As of February 1, 2001, Delta (including its wholly owned subsidiaries, Atlantic Southeast Airlines, Inc. and Comair, Inc.) served 201 domestic cities in 45 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, as well as 50 cities in 32 countries. With its domestic and international code share partners, Delta's route network covers 218 domestic cities in 48 states, and 131 cities in 58 countries. When analyzing Delta, you do not have to search very far before quite possibly one its strongest attribute rears its head. Based on calendar 2000 data, Delta is the largest U.S. airline in terms of aircraft departures and passengers enplaned, and third largest as measured by operating revenues and revenue passenger miles flown. Delta is the leading U.S. airline in the transatlantic, offering the most daily flight departures, serving the largest number of nonstop markets and carrying more passengers than any other U.S. airline. Delta Air Lines transports more passengers worldwide than any other airline. Through a vast worldwide route system Delta has flown over 117 million passengers, more than any other airline in the world. Delta mainline, domestic and international service, Delta Express, Delta Shuttle, Delta Connection ®, Delta Sky Team and Worldwide Partners operate 6,400 flights each day to over 450 cities in 98 countries. Not only is Delta a beast in the market it wields its power quite intelligently. Along with this momentous market share, Delta has enormous control over some of the nations key gateways. Delta controls 72 percent of the air traffic at Salt Lake Utah. This mid west city is a gateway to most of the key major cities on the pacific coast as well as mid west.

Capital cost Essay

Q1. Bob Richards, the production manager of Zychol Chemicals, in Houston, Texas, is preparing his quarterly report, which is to include a productivity analysis for his department. One of the inputs is production data prepared by Sharon Walford, his operations analyst. The report, which she gave him this morning, showed the following: 2008 2009 Production (units) 4,500 6,000 Raw material used (barrels of petroleum by-products) 700 900 Labor hours 22,000 28,000 Capital cost applied to the department ($) $375,000 $620,000 Bob knew that his labor cost per hour had increased from an average of $13 per hour to an average of $14 per hour, primarily due to a move by management to become more competitive with a new company that had just opened a plant in the area. He also knew that his average cost per barrel of raw material had increased from $320 to $360. He was concerned about the accounting procedures that increased his capital cost from $375,000 to $620,000, but earlier discussions with his boss suggested that there was nothing that could be done about that allocation. Bob wondered if his productivity had increased at all. He called Sharon into the office and conveyed the above information to her and asked her to prepare this part of the report. Prepare the productivity part of the report for Mr. Richards. He probably expects some analysis of productivity inputs for all factors, as well as a multifactor analysis for both years with the change in productivity (up or down) and the amount noted. Management’s expectation for departments such as Mr. Richards’s is an annual productivity increase of 5%. Did he reach this goal? Q2. Samsang Manufacturing Inc., manufacturers DVD players for commercial use. Holland Samsang, president of Samsang Manufacturing Inc., is contemplating producing DVD players for home use. The activities necessary to build an experimental model and related data are given in the following table: Activity Normal time (weeks) Crash time (weeks) Normal cost ($) Crash cost ($) Immediate predecessor(s) A 3 2 1000 1600

Esther: From Rags to Riches Essay

It is the dream of every little girl and the theme of at least half of all box office movies. It is the story of an ordinary girl who grows up to marry a king and live in a castle. In this case Esther was raised by a cousin, because her own parents had died. She was not a child of wealth or status, but a simple Jewish girl, who had the gift of beauty. She not only became a queen, but had the rare opportunity to save many of her people from certain death. The story of Esther plays out like an exciting and at times frightening fairy tale, in which the poor little orphan grows up to marry the king and live in a fabulous castle. The story would make an excellent Disney movie because it follows the fairy tale formula exactly, complete with an evil villain and the required happy ending. Anyone who hears or reads the story might be tempted to think it sounds like a common story and lose interest. What people will discover when they dig a little more deeply into the story find that it is far from ordinary. Esther was a very unique individual as was her story. The most unique aspect of the story is that it is a true story. Although virtually all young girls grow up dreaming about the handsome prince or king that will arrive and take them away from their boring or humble life, those same little girls grow up to discover that fairy tales do not happen in real life. The exception is the case of Esther. It is a fascinating story to read and even better when people realize the impact Esther had in the lives of her people. Through her faith in God and her quiet courage, the Jewish people in the country of Persia were saved from certain death. Besides the story itself, Esther showed uniqueness through her unyielding faith in God, her obedience to both God and her cousin Mordecai, her natural beauty and quiet disposition. Her actions in the face of fear demonstrated her uniqueness as did her well timed actions. She became a heroine in a time in which women were rarely considered significant for anything other than procreation simply by having faith and following through on it. Some of the most unique aspects of Esther’s story happen at the beginning of it. She was the daughter of a man named Abihail, of the tribe of Benjamin. He and Esther’s mother both died when Esther was very young. She was taken in by her cousin Mordecai, who was the son of Abihail’s brother (Konig, 2008). There was no mention of a woman or wife of Mordecai being involved in raising Esther. In modern society Esther would have been considered an under priviliged child with minimal hope of future success. She would have been labeled as one of the children at risk of â€Å"slipping through the cracks and being forgotten†. Esther was a quiet, unassuming young lady, who did not ask for special treatment or privileges. She accepted her position in life and did what her uncle asked her to do. The exciting changes in her life began in the palace of King Ahasuerus, who at the time was the ruler of 127 provinces (Henry,). He was having a feast for all of the princes and officials in the kingdom. During this time his queen, Vashti held a banquet of her own for the women. After drinking wine, the king decided to summon Queen Vashti to show her beauty to the other men (Bible, New American Standard). The queen refused to go to the banquet when requested. The king asked the advice of his advisors on how to deal with her disobedience. They told him that if she was allowed to get away with being disobedient to him, other men’s wives would rebel against them as well. For this reason, they encouraged him to banish her. The king took their advice in order to send a message to the wives of the kingdom to obey their husbands. Once Queen Vashti was banished, the king needed to find a new queen. At this point he sent messengers out around the kingdom in search of virgins to be brought to the palace. These virgins were to be in the care of the king’s eunich Hegai. This is the point in the story where Esther and King Ahasuerus’ lives meet. Esther was one of the virgins who was sent to the palace from which the new queen would be selected. Esther did not go by her choice, but because she was told to go. Since Esther was a young woman of faith, she went as she was told. Esther would spend the next twelve months among many other young women at the palace, where she would undergo beauty treatments and preparation to be sent before the king. Most of the young women were there because they chose to be. They all hoped to be the next queen. Esther had no expectations along these lines, because the only reason she had gone was obedience. Many of the other girls whom Esther spent the year with had probably come from wealthy homes in which beauty treatments were normal rituals during growing up. Esther had undergone none of these things as a child. She still somehow with her quiet obedient manner and natural beauty, managed to capture the attention of everyone she met. Hegai favored her to the extent that he provided her with seven of her own maids and moved her to a place at the head of the harom (Bible, New American Standard Version). The competition was like the ultimate beauty contest or one of the new reality television shows in which the best girl wins the heart of the king. Since Kings usually chose their brides from one of the seven most important families in Persia, it was unique that in this case the king chose to select his new bride from the available virgins in the country (Bryce, 2006). When the time came for the girls to be presented to the King, each girl could take whatever she wanted with her. Esther chose to take only what was recommended for her to take by Hegai (Bible, New American Standard version). Each girl would be presented to the king for one night. The next morning she would be taken to a second harem for the concubines (Bible, New American Standard Version). The only way a girl would return to the king again was if he asked for her by name. When Esther was presented, the king was taken by her physical beauty and her quiet obedient nature. He chose her as his new queen. ). By winning the beauty contest that all the other girls dreamed of, she was placed in the perfect position at exactly the right time to have the opportunity to spare the lives of the Jewish people. She did this in the same calm obedient manner in which she had conducted her entire life, making her a true heroine. Her cousin Mordechai worked outside of the palace gates in a lowly position. At one time he heard two of the palace guards plotting to assassinate the king. Out of concern for the king, he passed this information on to Esther. Esther notified the king with the information in Mordecai’s name and it was documented that Mordecai was the person who was responsible for saving the king. The report was investigated resulting in the death of the conspirators and the appreciation of the king towards Esther and Mordechai. Later in the story, the King appoints a man named Hamon as his chief advisor and second in the country. He was a man who was very proud of himself and wanted a great deal of attention paid to him (Stewart, 2007). Hamon treated the king as a â€Å"person stroking a cat† (Kajer, 2007) which means he knew the one way to boost his ego and make sure the king would listen to him. He would make suggestions that would often appear to be the kings ideas. Because of this, Haman had a great deal of power and influence in the king’s decision making. He convinced the king to require everyone who saw Haman to bow before him. Mordechai refused to bow to Haman, because he was devoted to God and refused to bow to anyone except God. Some of the castle guards noticed that Mordechai did not bow as Hamon walked past. They asked him why and he said the reason was because he was a Jew (Bible, New American Standard Version). The castle guards reported to Haman that Mordechai was refusing to bow to him. This made Hamon very angry. Haman developed a strong dislike for Mordechai and decided to punish all of the Jewish people, because he did not want it to look like he was making a decision based solely on his dislike for one man. He proposed a plan to the king to execute all of the Jews on a specific chosen day, based on the information that the Jewish people had customs that went against the Persian customs. Haman went so far as to offer to deposit a large amount of his own money in the treasury to help pay for the army. The king showing little interest either way gave Haman his signet ring (Bible, New American Standard Version) and told him to keep his money and to do as he pleased with the Jews. Haman had the king’s scribes help him develop an edict stating that on a certain day all of the Jews young and old would be killed. Mordechai and the other Jews go into mourning at this time. Mordechai dressed in sackcloth and went to the palace gate. It was reported to Esther that Mordechai was at the gate dressed in sackcloth. She sent him clothes, but her refused them. He then sent a message back to her explaining the situation and asked her to talk to the king about the and tell him about haman’s evil reasons for wanting to kill the Jews. He told her to reveal her true identity as a Jew herself. Esther expresses her concern for her people, but explains to him that by going to the king she would be putting her life in danger as well. At that time there was a law stating that no one was allowed to go in to the king unless they were summoned by him. Anyone who broke this law and went into him could be put to death (Bible, New American Standard Version). The only exception to this rule was if the King raised his golden scepter to the person to allow them to approach and address him. Mordechai sent back another message saying that maybe the reason God had put her in the position of queen was to save her people. Because of her obedience to her cousin and her faith she was able to overcome her fear. She told him to have all the Jews fast and pray for three days and then she would go in to the king to see what happened. After the three days of fasting and prayer, Esther went before the king, he did not have her put to death, but instead promised her anything she wanted up to half of the kingdom. She could have asked at this point to have her people spared, but Esther knew the time was not right to reveal Haman’s plot. She simply asked for the king and Haman to join her for a dinner the following night. During the dinner, she invited both to a dinner again the next night. By that time Haman believed he had won Ester’s favor as well as the king’s. He went home quite happily and told his family about the two dinners he had been the only person besides the king Esther had invited. He felt good enough he decided to propose to the king that Mordechai be executed the next day. He was confident in enough in his power over the king that he had gallows built to hang Mordechai on as an example to the Jews. Ironically that same night, the king was unable to sleep and had the scribes come to read to him from the records. One of the things read during this time was the incident in which Mordechai had warned the king of the assassination plot against him (Bible, New American Standard). The king asked what had been done to thank Mordechai for saving him. The answer was that nothing had been done. At that time Hamon entered with the intention to tell the king of his plan to kill Mordechai. The king asked him what should be done for the person the king wanted to honor. Haman in his excessive arrogance (Stewart, 2008) thought that he must be the person that the king wanted to honor. He told the king to put the robes on him and have him ride through the town. The king told him to do that for Mordechai. This is a truly unique twist in this story as Haman must honor the man he wanted to kill. At the second dinner, Esther finally revealed that someone had plotted to kill her people and she would like for them to be spared. When the king asked who was plotting against her people, she explained it was Haman, The king was upset to the point that he had to leave the room. Haman then fell to the floor at Esther’s feet and begged for mercy. When the king returned to the room, he saw Haman with Esther and thought he was attacking her. At this point he demanded that Haman be executed. Haman was executed on the gallows he had built to execute Mordechai on. The King was unable to completely withdraw the decree he had sent out about attacking the Jews, because once a decree was signed and sent out, it could not be changed. He instead sent out another decree allowing the Jewish people to defend themselves by whatever means they needed. This resulted in fewer people attacking them and many of those who did were killed. It was extended into a second day and the Jews killed many of the people who hated them. Esther was the perfect person for God to choose for this job. She began life very humbly and was raised by a man who was her cousin with no mention of a maternal figure. In those days women were considered insignificant except for the purpose of procreation, therefore the very fact that a woman would carry out the task of saving the Jewish people from certain death was amazing. Esther was not an outspoken person or any kind of rebel. She was the kind of person who would be least likely to stand out in a crowd except for the Bible’s description of her obvious physical beauty. She was portrayed in the Bible as a young woman who followed authority with little question. Whatever Morechai asked of her she did, even if she would have preferred not to. This was evidenced by her hiding her Jewish heritage at the request of Mordecai (Bible, NIV) and entering the king’s throne room at the risk of her own life. She additionally was obviously a person who followed God’s wishes and who showed great faith in spite of the difficult youth she had endured. God used Esther through her faith to be an instrument for saving his people. Esther was raised to be an obedient faithful person who through that faith became one of the most influential women in the Bible. She did nothing outstanding nor was she a great fighter, but she showed a great amount of bravery in the face of possible death. She simply acted on obedient faith and allowed herself to be the instrument for God to use to save the Jewish people from a death caused by an angry bitter man. Her belief in God and her obedience made her the person to save her people. Only God could have designed a plan in which a young Jewish woman could end up married to a Persian king at the tight time to save an entire race (Platz, 2007). It is amazing how God works through people who have done nothing outstanding and whose only amazing trait was her incredible natural beauty.

Cause and Effect Essay Example

Cause and Effect Essay Example Cause and Effect Essay Cause and Effect Essay Essay Topic: Cause and Effect Cause and Effect Name: Course: Date: Cause and Effect The impact of food processing technology on cooking habits or eating habits Technological advancements have had a significant effect on the society in numerous aspects, in the modern society. This has essentially been associated with the role of the advancements in that technology is considered as a means for making life easier for the human race. Technology is primarily viewed from a communicative perspective in terms of its development. This has been one of the most transformed fields in the world since technology has revolutionized all means of communication resulting in better and efficient means or channels of communication. Literature provides that there are substantial numbers of individuals in the developing world who are exposed to unhealthy diets because of an imbalance. This is because of the inadequacy or unavailability of food to ensure sufficient nutrition. Health of an individual is usually determined by numerous factors such as nutrition, genetic make up, socioeconomic statuses and accessibility to healthcare. In addition, other issues such as the environment, which comprises of natural, climatic and socio-economic conditions, play a significant role in the determination of the health of an individual (Kennedy, Kennedy, Muth, 2012). Global food prices have a significant effect on the trends on terms of availability of food to people around the world; the conditions between developed and developing or undeveloped countries have disparities in terms of the level of nutrition exhibited by their respective populations. Developed countries are able to use technology using the various agricultural production systems, which have higher levels of technological advancements enabling such countries to have better food production processes for subsequent benefits in terms of higher nutritional value. On the other hand, there are higher incidences of under nutrition exhibited by individuals in poor countries. Technology is associated with making work easier for people in that it aids execution of tasks in an efficient and effective manner. This has had an effect on the lifestyles of individuals in that it has facilitated sedentary lifestyles among people especially in the developed countries. The sedentary lifestyles are also associable with better diets and higher levels of nutrition resulting in health problems associated with sedentary lifestyles. Technology has an impact on the socioeconomic conditions and structures of given country or area. This has resulted in the change, in terms of access to basic needs such as health services, agricultural practices of given areas, which have a significant effect on the health of a given population (Kennedy, Kennedy, Muth, 2012). Modern day agricultural practices have been improved using technology to accrue benefits such as improved nutritional value of a given society. In addition, this has also been affected by changes in channels of communication, which are directly related to technological advancements. Communication is considered as one of the most powerful aspects of society. This has enabled the availability of information related to issues such as diets, modern and appropriate means of agriculture and other vital information related to nutrition. Information enables alterations in terms of perceptions about the means of agriculture used to ensure high levels of food adequacy or availability, as well as high levels of nutritional value in the types of foods available to a given population (Kennedy, Kennedy, Muth, 2012). Communication systems have been improved enabling availability and efficient dissemination of information to the public in terms of the appropriate means of agriculture as well as information relation to the best diets as well as nutrition information, which is beneficial for improvement of health of a respective population of a given country. The modern means of communication are largely focused on the development of the internet as the preferred line of communication and dissemination of information. Food processing technologies such as micronutrient fortification are among the benefits, accruable from technological advancements. This is one of the best means of alleviation of issues related to dietary deficiencies such as incidences of malnutrition. This provides improved nutritional value in packaged food products such as increased vitamins and proteins for the subsequent improvements in the micronutrient statuses exhibited by individuals (Kennedy, Kennedy, Muth, 2012). Changes enabled by technology in micronutrients fortification have enabled the improvements in immune systems, reduced incidences of maternal deaths associated with malnutrition. On-line based services have a significant role in the modern world in the improvement of nutrition and health of a given society. This results in the adoption of better lifestyles and habits as provided by information from online platforms. Online sources are essential in that they provided an avenue for the evaluation and updating of information as it relates to health and nutrition issues. Technology has enabled ease in access and availability of information pertaining to health and nutrition because of the low costs associated with access to the internet and other technological platforms such as television and radio programs. Higher institutions have also been able to avail programs in health and nutrition. Hence increasing the availability of knowledge and skills essential for the alleviation of the societal issues pertaining to health and nutrition in a modern society, which has been marred by sedentary lifestyles, and increased health problems associated with nutrition. Conclusively, technology has eased the availability of information related to health and nutritional issues because of accessibility and availability of information from online platforms or sources. Additionally, technology has also enabled alterations in agricultural approaches used to facilitate improvements in health and nutritional value of the society. References Kennedy, X. J, Kennedy, D. M. Muth, Marcia F. (2012). â€Å"Michael Pollan. The Cooking Animal† The Bedford Guide for College Writers with Reader, Research Manual, and Handbook. Colorado: University of Colorado. [Insert Name]. (2012). Personal Reflection.