Comparison and constrast of the crime control model and the due Research Paper

Comparison and constrast of the crime control model and the due process model - Research Paper Example in their beliefs about criminal justice, the proponents of both sides must work together within the established criminal justice system, following laws and the legal process and procedures of the United States. The two models of criminal justice serve no legal purpose other than to give names and definitions to the most common perspectives towards criminal justice. The models serve as a way to talk about criminal justice and can serve as an aid to determine how a person might approach a criminal justice issue based on which theory they subscribe to. The two models can also compare to political viewpoints in terms of being considered either conservative or liberal. The crime control model is considered conservative in nature while the due process model is more liberal (Perron). Those believing that criminals should be treated as such and that there should be aggressive measure taken towards crime, are most often proponents of the crime control model, while those who feel people should not be beleaguered, that there are processes in place that should be followed and that law enforcement agencies are not the be all and end all of the criminal justice system are typically followers of the due process model. According to U.S. Legal Definitions, the crime control model, â€Å"refers to a theory of criminal justice which places emphasis on reducing the crime in society through increased police and prosecutorial powers†. This model is based on the notion that police, detectives and forensic workers are at the forefront of the criminal justice system and that their findings are almost always valid and reliable. Alleged offenders are considered to be guilty because those working in the criminal justice system have already conducted the research necessary to arrest the correct person (http://www.sociologyindex.com/crime_control_model.htm). The crime control theory focuses on keeping the public safe. Protecting the rights of individuals is less important than keeping

Literature review of supplements and erogoeinc aids used by cycling

Of supplements and erogoeinc aids used by cycling athletes - Literature review Example It was estimated that the cyclists spend approximately 82 680 KJ of energy during this event. From this total energy spend in the race 54 percents were obtained during the race with intermittent ingestion of liquids, energy and sports drinks and other sources. Based on this approximately 46 percents of the total energy was provided by the intrinsic stored energy (in a form of glycogen, fats, proteins etc.) form the cyclist. As a result of this at the end of the race cyclist loosed 1.19 kilograms of body weight. This example shows that energy demands during long lasting cycling events are extreme. It is estimated that they are 3 times greater than the highest recorded energy demand in a heavy industry worker. There are many parameters that are used in order to measure the level of physical demands in one exercise and in the same time to evaluate the physical condition of the athlete. One of them is VO2 max. It is defined as maximum oxygen consumption in one athlete or peak oxygen inta ke in a period of time during intensive exercise. It is the maximal measured capacity of the organism of the athlete to use oxygen during one physical exercise and is measured in liters of oxygen in minute or milliliters per kilogram body weight in minute. It is a measurement of the ability of the organism to use aerobic system to produce energy. In order to better understand the implication of this measurement we must note that the organism has several systems of energy production that in essence is one complex system, composited of the ATP system, anaerobic system of glycolisys and aerobic system or mitochondrial respiration. End product of all systems is ATP (adenosine three phosphate) which is the main energy source for the cell metabolism. During low level exercises human muscles almost exclusively use aerobic mitochondrial metabolism as for energy production. It is much more effective process of energy production because from one molecule of glucose it produces 30 molecules of ATP. Because of this during low levels of exercise muscles use mitochondrial respiration. But we must understand that the metabolism of glucose is conducted both by aerobic and anaerobic metabolism. In the anaerobic metabolism glucose is converted to pyruvate which is than metabolized oxalate and oxalate it then finally metabolized in the mitochondria to CO2 and water producing 30 molecules of ATP. Now in low level exercises almost all glucose is converted to pyruvate and all pyruvate is metabolized to CO2 and water using this aerobic metabolism in the mitochondria. VO2max is actually measurement of this ability of the human organism to use aerobic processes to produce energy. In order to measure VO2max the intensity of the exercise is gradually increasing until the oxygen consumption reaches maximal values (Niels et al. 2004). It is important measurement because by aerobic metabolism energy is used much more effectively and therefore athletes can produce better results in a long l asting low level exercises. However in the case of extensive exercise (for example during a sprint before finish or very steep slope on the mountain) there is a demand for more energy and more glucose is metabolized to

The Hawthrone Studies And Their Implications

The Hawthrone Studies And Their Implications According to Hucyznski and Buchanan, In the United States, during the 1920s and 1930s, the Hawthorne studies were to lead to the creation of the human relations movement and a highly influential school of academic and practical management thinking. The Hawthorne studies revolutionised the way in which the management of an organization deals with its human resources and the relationship between the different levels of the human resource chain. The Human Relations Movement originated in the United States of America and was the outcome of the Hawthrone Studies. The Movement and its basic theories were developed primarily by Elton Mayo. These experiments were conducted in the Western Electric Hawthrone Works in Chicago from the early 1920s to the 1930s. The Hawthorne Studies involved the examination and measurement of the affect of physical working conditions such as lighting, humidity, cleanliness, etc. and psychological factors such as managerial leadership, payment systems, working hours and respites between work on the output and productivity of the workers and on employee motivation. The most significant discovery from the Hawthorne experiments was that workers were not so much impacted by physical working conditions and remunerations, or by changes thereof, than they were by the very fact that they were being observed. When workers became aware that they were being supervised, they felt that they were an imperative part of the organization. They felt the need to perform better. This raised employee morale and motivation and in turn increased employee productivity. Thus, the term Hawthorne Effect was coined and used widely to denote the improvement or modification of the behaviour of a subject under study due to the fact that it was being studied. Subsequent studies that were conducted revealed that informal groups and informal social conventions within the organisation played an important role in determining the work habits and opinions of the workers along with the organisation and conduct of work. Course of the Experiments Changes in Lighting: The initial step in the experiments was the gauging of worker productivity against changes in the intensity of lighting conditions. Two groups were selected, lighting being changed for one, but kept constant for the other. However both groups were under the impression that lighting was changed. Mayo observed that output rose in both cases. Relay Assembly: This was the most crucial aspect of the experiments. These were conducted mainly on a small group of six women to test their responses to certain changes, over a period of five years. First, Mayo attempted to find a correlation between fatigue and monotony and productivity. Changes were made in the work hours, break timings, lunch timings, piece works and physical conditions to assess the workers responses to each. Next, a group was employed in assembling relays. The effect of changes was evaluated to see how these changes influenced the production and rate of relay assembly. Throughout the experiments an observer or supervisor was made to record the events and incidents, to direct the women and provide help and information where needed and to listen to their feedbacks and complaints. The most startling observation that was made during these experiments was that the output reached the maximum point when all the incentives, breaks and piece works were taken away from the workers and they were returned to working 48 hour six day weeks. This defied the notion that physical, economic and material benefits affect productivity to the highest degree. Here social factors were at play. The women worked sincerely and to the best of their abilities as a result of being free from any type of coercion. The sense of importance they were endowed with urged them to improve performance. The women under investigation were given the liberty to choose their own techniques of putting the relay parts together. It was noticed that each of them followed different patterns and introduced innovative techniques to avoid monotony. The freedom of movement accorded to the women encouraged them to work responsibly, without inhibitions and incited them to execute tasks in an enhanced manner. Interviews: Interviews were conducted with the workers to establish their attitude towards their work. It was uncovered that the relationships that existed between the workers and their supervisors and management were highly significant. Bank Wiring Observation Room: A sample of 14 workers were taken from the production line and observed for six months. No changes in working conditions were implemented. It was noticed that workers developed their own procedures and methods to protect their interests. Production was constant, even after changes in compensation. Counselling: Counselling sessions were held to discern the problems and complaints of workers towards their jobs. Inferences The results of the experiments led Mayo to draw the following conclusions: Work is a group activity. Workers should be considered a part of the group, but also as individuals. The status of the worker within the group, the recognition of his work and a sense of belonging impacts his productivity more than working conditions or pay scales. Workers are motivated by the attention and importance given to them by their supervisors. The relationship of the worker with his superiors and with the management was imperative to his performance and efficiency. Social and emotional factors play a vital part in determining productivity of workers. The workplace is a social system and the workers are influenced by internal and external social demands. Informal groups within an organisation have a strong bearing on the attitudes and behaviour of the workers. Group cooperation needs to be planned and cultivated. According to Wilson and Rosenfeld, George Elton Mayo stressed the following: Natural groups, in which social aspects take precedence over functional organizational structures. Upwards communication, by which communication is two way, from worker to chief executive, as well as vice versa. Cohesive and good leadership is needed to communicate goals and to ensure effective and coherent decision making. Thus, Elton Mayo looked at the organisation of work from a totally new perspective. He stressed on the social, rather than technical organisation of work. The inferences made by Elton Mayo led to the development of the Human Relations Movement. The implications of Mayos perspectives on modern day organisations are immense. The propositions laid down by Mayo were radical and changed the way in which organisations view their workers and their productive capacities. Mayos suggestions are the premise of human relations and their management in various organisations, even today. Importance of Human Relations Movement for Todays Organisations Mayo and his ideas have made organisations recognise the fact that apart from monetary and material rewards, social satisfaction and a sense of belonging is also important for the workers of the company. In order to guarantee that a worker will perform to the best of his ability, not only his economic but also emotional and social needs must be taken into account. Companies integrate the propositions of Elton Mayo and the Human Relations Movement perspective into their human resource management techniques by recognising the workers need for acknowledgement. As observed, workers tend to be more productive when they feel that they are an integral part of a group or the organisation and when their work is appreciated. The management of modern day organisations involves these perspectives to motivate employees and boost their morale. When an employee senses that the organisation is taking an interest in him, he will be motivated to enhance the execution of his tasks. Workers also perform better when there is internal stimulus, from within the working group rather than when there is pressure from management. Thus, the management must ensure that too much pressure or control is not placed on the worker. Instead group dynamics should be studied and control should be accorded to each group correspondingly. The propositions, laid down by Mayo have also taught organisations the importance of relationships. By maintaining healthy and positive relations with the workers and strengthening the relations at each level of the organisation, the management can further augment employee motivation, satisfaction and productivity. Mistrust or animosity should not be allowed to develop between the workers and their superiors. Communication is also an essential aspect of keeping a worker motivated. There ought to be adequate two-way communication between supervisors and workers. Instructions should be properly and unambiguously given to the employees. Further, employees feedback should be given due recognition. Their problems, complaints and suggestions should be heard and taken into consideration. Mayos suggestions also help organisations comprehend the importance of teams in the workplace. Groups and their functioning play a crucial role in the operation of the organisations. The integration of group or team goals with the goals of the company can aid the latter in ensuring greater efficiency. Freedom of movement should be conferred on the workers as it has been perceived that workers tend to do better when they have the independence to function according to their own methods and techniques. Thus, the Hawthrone Studies and the Human Relations Movement, spearheaded by Elton Mayo have made remarkable contributions to the administration and management of the human resources of an organisation. Since then, there have many developments in this field. Nonetheless, even modern day organisations choose to consider and implement Mayos notions and perspectives when dealing with the organisation of work and management of workers. http://en.wikipedia.org/wiki/Human_Relations_Movement

Love and Marriage an Affliction or an Alliance: Deceit and Betrayal in

During the Middle Ages and Renaissance period marriage and love were idealized, divine and celebrated. Weddings were large events that included the entire families of both the groom and the bride. Reality was different; women were viewed as being fickle, inferior to men and a possession of men. Women had very little, if any, choice in who they would marry. Marriages were arranged so that both families would benefit in gaining wealth or power. Even though the ruler of England for over 4 decades was female, women were still not respected. Women were kept at home and not allowed to take place in public events. In Shakespeare’s Richard III, male and female relationships are displayed as deeply cynical and are based on lies, lust and political gain. First, the relationship between Lady Anne and Richard is not the only, but one example, of a relationship that is based on lies. As Lady Anne mourns over the murder of her father-in-law Henry VI, Richard comes and greets her with â€Å"sweet saint† (1.2.49) and â€Å"bolsters this greeting with a string of compliments, to which she responds with curses† (Miner, 47). Richard says that the reason he murdered Henry VI and Edward is because of her beauty. â€Å"Your beauty was the cause of that effect/ Your beauty, that did haunt me in my sleep/ To undertake the death of all the world (1.2.126-128)†. In saying this, Richard â€Å"directs culpability from himself and onto the female figure† (Miner, 47). Richard thought that â€Å"her beauty served as incentive for murder† (Miner, 48). But he lied; he killed both to get closer to the throne, and wooed Anne for the same reason. Second, the relationship between Princess Elizabeth and Richard serves as an example of one that is based on lust. Since Elizabeth â€Å"remains t... ...chard are used as political gain and the new King Richmond is crowned. The basis’s of these relationships are weak and did not, or in some cases, will not last. Richard realizes that Anne is no longer any use to him, and makes a plan to kill her. â€Å"Rumour it abroad / The Anne my wife is very grievous sick / I will take order for her keeping close (4.2.51-53)†. Queen Elizabeth saves her daughter from Richard and sends a proposal to Richmond. Richmond may try to form a closer bond with Elizabeth, or abuse his new power as king. Therefore, the examples in the play give us the message that, relationships that are not based on love, personality and happiness will end unsuccessfully. â€Å"Ay me, for aught that I could ever read / Could ever hear by tale or history / The course of true love never did run smooth (Shakespeare, "A Midsummer Night's Dream" 1.1.132-134)†.

Has the improvement in high street retail logistics made us all more loyal customers??

Introduction To most businesses, the main objective is to make profit for the shareholders and satisfy the needs and interests of all the other stakeholders in the business. However, profit making is gradually getting more difficult as the liberalisation of markets has led to massive competition in most industries (Kumar et al., 2013). Consequently, companies have had to evolve in order to remain competitive and achieve their goals and objectives both in the short-term and in the long-term. One of the means commonly used by companies to ensure sustainable profitability is through capturing the loyalty of customers. The more loyal the customers are, the more businesses get recurring income and reduce the costs of doing business (Pepe et al., 2011). The retail stores in High St have been in the process of improving its services to their clients and the general public. This is with the aim of improving the levels of customer loyalty and thus increasing sales (Alessandra, 2007). This paper explores t he logistical improvements that have been made by high street retail companies to make their service to customers more effective. It seeks to establish if those improvements have related to customer loyalty to the company and to the brand. This will be achieved through the critical analysis of the supply chain and the detailed evaluation of the systems employed in relation to the benefits gained by High Street Logistics in its business. Findings and Analysis on High Street Retail Logistics Agrawal and Smith (2009) define retail logistics as the flow of goods from the suppliers to the stores and then to consumers. There is a specific logistical model through which this flow is managed to ensure efficiency and cost effectiveness in the process of doing business. The level of competition in high street retail is very high and all companies need to have a competitive advantage in order to be able to survive and thrive in the industry (Bruce & Daly, 2011). As such, there is need for companies to evolve and adapt to the latest trends so as to continue being profitable. Customer loyalty is critical in the performance of retail stores globally. The cost of retaining customers is far much cheaper than that of acquiring new customers thus reducing the cost of doing business for an organisation (Chan & Ip, 2011). The other advantage that is derived from customer loyalty is that the loyal customers will help in the marketing process of the brand name (Alessandra, 2007). Statistics from McKinsey.com (2013) indicate that more people tend to use brands, products or services that have been recommended by people that they know. Thus, such references can only be made by customers who are loyal to the company or brand. To make the customers loyal, retail stores have come up with incentives to entice their clients to continue shopping with them (Lawfer, 2004). Such incentives have involved logistical changes which have improved over the years and part of such an improvement is multichannel retailing. This section intends to address some of these logistical improvements that have been made by high street retail stores. Multichannel Retailing Within the last decade, there has been a shift of retail logistics principles from the traditional modules to the multichannel retailing (Waters, 2010). This evolution has been facilitated and necessitated by technological advancement, the rise and expansion of the internet, and change in purchasing habits. Convenience for the customers has been the primary focus in the evolution of the logistical processes where the needs and wants of the clients are met through all means possible (El-Manstrly et al., 2011). The level of logistical improvements by companies is dependent on how forward thinking the companies are. The future oriented companies have put in place measures in its logistical process to ensure that needs of their techno savvy clients are met in the best way possible (Agrawal & Smith, 2009). As a major improvement in the retail logistics in high street retailing, multichannel retailing is termed to be customer centric and transformative to the manner in which the both custo mers and the retailers relate (Miller, 2012). The process starts with research of the tastes and preferences of the consumers even before the products are stoked. The emerging trends of the market are also monitored and scientific analysis conducted to ensure that the company is able to predict the needs of the customer (Poloian, 2009). The anticipation of what the customers need has been able to help in satisfying the needs of the customers better and more effectively thus creating a perfect relationship between the company and the customers. This in turn fosters customer loyalty to the highest levels (El-Manstrly et al., 2011). Multichannel retailing involves the use of multiple channels to facilitate trade and other transactions, which include after sale service to existing and potential clients, browsing for the desired goods and services, purchase of the goods and services, returning of faulty goods and post sale services to the clients (Poloian, 2009). Based on the channels that a company uses to make sales, the logistics of the retail company are customised to suit the clientele and the goals/objectives of the company. For instance, Argos only used to sell to their clients through their retail stores. However, there was need to develop an online presence in order to be as competitive as companies such as Wal-Mart (Miller, 2012). As a result, the company started an online store which has turned out to be very effective and profitable. Customers prefer the online store as they can window shop without much hustle and get better prices for the goods and services that they need (Pearson, 2012; Grewal et al. , 2011). The online stores also created a need for delivery systems to be part of the logistics package. The goods that have been purchased by the clients are delivered to their door steps for their convenience. Multichannel retailing has contributed towards increasing customer loyalty because regardless of what could be termed as an inconvenience to make a purchase via one channel, there is always an alternative. As such, customer needs are catered for in a better manner, which also increases loyalty (Bruce & Daly, 2011). Even though researchers have established that multichannel retailing is highly beneficial for customers, the fact that customers are always looking for better deals – especially when shopping online – makes it challenging for a single business or brand to maintain certain loyal customers. This is especially when other brands are also trying to attract the same customers (Pearson, 2012). Data Mining Data mining has been one of the most conspicuous forms of improvement in the retail logistics that has been experienced in high street retailing. It is conducted by companies by reviewing the shopping trends of their clients and enables them to make predictions on the types of products or service that will be needed by their clients (Kantardzic, 2011). For instance, a company can check on its online stores which goods have been purchased most and by what category of their customers for instance, the products could have been purchased by female customers with young children and from a specific region of the country or part of the city (Linoff & Berry, 2011). By possessing this data, the store can be able to stock the product for an anticipated need or to maximize on the profitability of the product. The same case applies to seasonal products which need strategic stocking for limited resources not to be wasted (Phan & Vogel, 2010). Clipper, the leading retail and high value logistics company in the United Kingdom investigated the changes taking place in the retail logistic that are taking place in high street retailers presently and that are anticipated in the near future (Clipper Logistics, 2013). The company notes that in today’s ever changing world, high street retailers cannot afford to lack creativity and innovativeness the way that they do business (Clipper Logistics, 2013). Thus, it is necessary for companies to formulate strategies that will give them a competitive edge over their competitors. In some cases, however, companies have been sued for mining client data through unauthorised means (Kantardzic, 2011). Whereas data mining is intended to provide more customized customer services that will increase customer loyalty, such incidents are detrimental to the achievement of this objective. For companies that use the appropriate means to mine data and provide services tailored to meet the needs of clients, there is a definite potential of increased customer loyalty (Linoff & Berry, 2011). Other Logistical Improvements Many retail logistics companies offer a full redesign of a company’s logistics system, which includes fully automated or semi-automated warehousing systems which run most the retail channels for their clients (Agrawal & Smith, 2009). The other service that is offered is inventory management for the purposes of improving the shelf availability of the products and services. Distribution to clients and dealing with suppliers is another role that has been taken over by retail logistics companies as service providers (Poloian, 2009). Most of the high street retailers have outsourced these services while others have decided to have an in-built system but seek the consultancy services of retail logistics companies. No matter the approach taken, the main aim is to improve on service delivery, reducing the costs of doing business and ensuring that the customers’ needs are met (Bruce & Daly, 2011). Many high street retailers also have follow-up surveys to ensure that the quality of customer service is up to the required standards. With the current level of internet accessibility among consumers, if feedback is not collected from the clients directly, it is received on social media platforms where most clients air there grievance (McKinsey.com, 2013). To avoid such situations, logistics of retail high street retailers have undergone several improvements to ensure prompt and adequate communication with customers (Phan & Vogel, 2010;Grewal et al., 2011). All these improvements that have been made by companies have been done with the aim of increasing customer satisfaction as well as improving their competitive edges (McKinsey.com, 2013). This has also led to an increase in customer loyalty for high-street retailers. Conclusion All businesses have to evolve at one point or another in order to remain relevant in the business world. High street is no different from other competitive markets for retail business and most companies have come up with ways and means to ensure that their retail logistics are up to the latest standards and that all the customers are satisfied. Improvements in the logistical processes, such as the delivery of goods, e-commerce through mobile applications and online store and the innovation in new channels for retail, have played a great role in customer satisfaction. Customer satisfaction in turn translates into more sales for the company and most importantly it translates to customer loyalty. The level of customer loyalty has been enhanced through the new services that have been brought about by the improvement in the logistics of these companies. However, the fact that some logistical developments require a lot of customer information has raised some scepticism among several custom ers. Based on technological advancement, the level of competition in the market and the changing consumer needs, more changes and improvements are still expected. Recommendations Although much has been done in the retail logistics sectors, there is still more to be done through technological advancement. Application of artificial intelligence to the logistical process is recommended for the retail stores to serve the purposes of automating processes and making predictions of future consumer trends with higher accuracy (Bodhani, 2012). The use of artificial intelligence will not only raise the integrity of the companies and the transactions in which they are involved, but will also aid in fully satisfying the needs of the customers even without the mentioning of the needs by the clients (Phan & Vogel, 2010). Such high quality services will lead to customer loyalty and thus profitability of the high street retail stores. One of the limitations of this recommendation, however, is the fact that it needs a lot of financial capital to implement. References Agrawal, N. M., & Smith, S. A. (2009). Retail supply chain management quantitative models and empirical studies. New York: Springer. Alessandra, A. J. (2007). Stairs of customer loyalty. New Jersey: Electronic & Database Publishers. Bodhani, A. (2012). Shops offer the e-tail experience. Engineering & Technology, 7 (5), 46-49. Bruce, M., & Daly, L. (2011). Adding value: challenges for UK apparel supply chain management–a review. Production Planning & Control, 22 (3), 210-220. Chan, S. L., & Ip, W. H. (2011). A dynamic decision support system to predict the value of customer for new product development. Decision Support Systems, 52 (1), 178-188. Clipper Logistics. (2013). Evolution vs Revolution. ‘Death of the High StreetRetrieved July 18, 2014, from http://www.clippergroup.co.uk/wp-content/uploads/2012/10/Future-Forum-Conference-Brochure.indd-2.pdf El-Manstrly, D., Paton, R., Veloutsou, C., & Moutinho, L. (2011). An empirical investigation of the relative effect of trust and switching costs on service loyalty in the UK retail banking industry. Journal of Financial Services Marketing, 16 (2), 101-110. Grewal, D., Hall, K., & Robertson, J. R. (2011). Innovations in retail pricing and promotions. Journal of Retailing, 87, 543-552. Kantardzic, M. (2011). Data mining: concepts, models, methods, and algorithms. New Jersey: John Wiley & Sons. Kumar, V., Sharma, A., Shah, R., & Rajan, B. (2013). Establishing profitable customer loyalty for multinational companies in the emerging economies: a conceptual framework. Journal of International Marketing, 21 (1), 57-80. Lawfer, M. R. (2004). Why customers come back how to create lasting customer loyalty. Franklin Lakes, NJ: Career Press. Linoff, G. S., & Berry, M. J. (2011). Data mining techniques: for marketing, sales, and customer relationship management. London: John Wiley & Sons. McKinsey.com. (2013). Reorganizing to build customer loyalty. Retrieved July 18, 2014, from http://www.mckinsey.com/client_service/organization/case_studies/improving_on_success Miller, J. (2012). Preparing the High Street for online shopping. Journal of Urban Regeneration and Renewal, 6 (2), 122-130. Pearson, B. (2012). The loyalty leap: turning customer information into customer intimacy. New York: Penguin Publishers. Pepe, M. S., Abratt, R., & Dion, P. (2011). The impact of private label brands on customer loyalty and product category profitability. Journal of Product & Brand Management, 20 (1), 27-36. Phan, D. D., & Vogel, D. R. (2010). A model of customer relationship management and business intelligence systems for catalogue and online retailers. Information & Management, 47 (2), 69-77. Poloian, L. G. (2009). Multichannel retailing. New York: Fairchild Books. Waters, C. D. (2010). Global logistics new directions in supply chain management. London: Kogan Page.

Interventions: Special Education Essay

Monitoring development through observations, making assessments and targeting interventions can help lessen the likelihood of delays for children who are already at risk and can also prevent children who are not at risk from becoming at risk. Early intervention services include a variety of different resources and programmes that provide support to enhance a child’s development. These services are specifically tailored to meet a child’s individual needs. Services include: ? Assistive technology (devices a child might need) ? Audiology or hearing services ? Counselling and training for a family  ? Educational programmes ? Medical services ? Nursing services ? Nutrition services ? Occupational therapy ? Physical therapy ? Psychological services ? Respite services ? Speech/language Identify and meet any additional educational needs The Education Acts and the SEN Code of Practice provide frameworks for settings to identify and meet any additional educational needs. The Education Act 1996 states that a child or young person has special educational needs if â€Å"he or she has a learning difficulty which calls for special educational provision to be made for him or her†. Children with special educational needs all have learning difficulties and/or disabilities that make it harder for them to learn than most other children of the same age. These children may need extra or different help from that given to other children of the same age. The extra or different help could be a different way of teaching certain things, some help from an extra adult, or the use of a particular piece of equipment like a computer or a desk with a sloping top. Children may require extra or different help because they suffer from one or more difficulties such as: ? Physical or sensory difficulties ? Emotional and behavioural problems ? Problems with thinking and understanding ? Difficulties with speech and language ? How they relate to and behave with other people These problems could mean that a child has difficulties with all of their school work or problems could arise in particular areas of their work such as: ? Understanding information ? Reading, writing and number work ? Expressing themselves or understanding what others are saying ? Behaving properly in school ? Organising themselves? Forming relationships with other children or with adults The law says that children do not have learning difficulties just because their first language is not English, but of course some of these children may have learning difficulties in addition. To help make an early identification of those children who may have special educational needs, schools must regularly measure children’s performance and progress. These assessments can be made by referring to: ? Ongoing observation and assessment monitored by the teacher ? Standardised screening or assessment tools ? The outcomes from baseline assessment results ? The objectives specified in the National Literacy and Numeracy Strategy Frameworks ? The level descriptions within the National Curriculum at the end of a key stage The aim of any intervention is to provide as much help as is required, but not to intervene more than is necessary. The three levels of support that are set out in the Code of Practice are: 1. School Action (or Early Years Action for younger children) 2. School Action Plus (or Early Years Action Plus for younger children) 3. Provision outlined in a statement of SEN School action Once practitioners have identified that a child has special educational needs, the setting should intervene through School Action (or Early Years Action for younger children). At this level of support the class teacher, the school’s special educational needs coordinating officer (SENCO), a Home Learning College. Learning Support Assistant (LSA) or another member of the school’s staff gives the child extra help. The child has an Individual Education Plan (IEP) which gives details of the targets the pupils must work towards and the action/support that is required to help them to achieve those targets. IEPs will usually be linked to the main areas of literacy, mathematics, behaviour and social skills. The parents must be consulted and involved so that they too can help their child at home, in line with what the school is doing. The aim of School Action is to make it possible for the child to progress to the point where they no longer need extra help. School action plus If the intervention made as a result of School Action is not helping the child to meet his/her targets, the SENCO may need to seek advice and support from external sources, such as teaching support services and other agencies. An Educational Psychologist might be consulted to plan what forms of intervention might best help the pupil achieve the targets set out in his/her Individual Education Plan (IEP). This kind of intervention is referred to as School Action Plus (or Early Years Action Plus for younger children). The aim of School Action Plus support is to enable a child to progress so that they move from School Action Plus to School Action, or no longer need any extra help at all. Individual Education Children who are recognised as having SEN are entitled to an Individual Education Plan (IEP) as part of the School Action or School Action Plus process. An IEP should record what is different from, or additional to, those arrangements that are in place for the rest of the group or class. An IEP is written by the class teacher to help the parents and the school identify the child’s needs and to target areas of particular difficulty. Typically they focus on three or four targets that match the child’s needs. This document records the strategies that are to be employed to enable the child to progress. It should also show the steps that are to be taken to support the child’s learning and set a date for reviewing their progress. It will normally include information about: ? Learning targets for the child to reach in a given time ? Who will support the child and how that support will be organised ? What materials and methods should be used It may not always be possible to set measurable targets for every area of the curriculum, nevertheless, where targets are used, they can help individual pupils to focus energy and resources on raising standards in critical areas of the child’s school life. A statutory assessment In a great many cases, the individual needs of a child with SEN can be met via access to specialist approaches and equipment or to alternative or adapted activities that are available through School Action or School Action Plus. But there are a few exceptional circumstances, where children require more support than these two processes can provide. If the child does not make the expected advancement despite these measures, the school can ask the local education authority (LEA) to carry out a Statutory Assessment of special educational needs. The Statutory Assessment is a formal process where the LEA seeks advice from a number of different sources, for example: ? Educational advice ? Parental advice ? Medical advice ? Psychological advice ? Social services advice ? Any other advice which is considered desirable  At the end of the process the LEA will decide whether or not to issue the child with a statement of special educational needs. This statement describes all the child’s needs and special help requirements. There are many different types of professionals who can offer support to children who are not following the expected pattern of development, the support is usually coordinated by the schools, SENCO (Special Educational Needs Co-ordinator). If a child starts school with a disability the SENCO will have been informed by the child’s parents prior to the child starting. The child may already be receiving support from a number of professionals. For example a child with a physical disability may well be receiving treatment from a physiotherapist, with exercises given to strengthen their gross motor skills. The physiotherapist will co-ordinate with the SENCO as to the needs of the child and advise the school on what sort of support is needed in school to encourage development. Whist at school if a teacher becomes concerned about the development pattern of a child, they would inform the SENCO who is responsible for the identification of special needs. The SENCO would in turn speak to the child’s parents about their child’s development, and depending on the area of development concerned, suggest an assessment by an outside professional. The professional would in turn give the SENCO advice as to how the child should be supported in school in order to encourage development, this may involve the school providing support or it may involve the professional giving direct support. It is important that any needs are identified so that the correct support/intervention is given in order to prevent the development delay getting worse and spreading to other areas of the child’s development. Some of the interventions used are explained below. What is early intervention? Early intervention is a system of services that helps babies and toddlers with developmental delays or disabilities. Early intervention focuses on helping eligible babies and toddlers learn the basic and brand-new skills that typically develop during the first three years of life, such as: ? physical (reaching, rolling, crawling, and walking); ?cognitive (thinking, learning, solving problems); ?communication (talking, listening, understanding); ?social/emotional (playing, feeling secure and happy); and ? self-help (eating, dressing). Examples of early intervention services | If an infant or toddler has a disability or a developmental delay in one or more of these developmental areas, that child will likely be eligible for early intervention services. Those services will be tailored to meet the child’s individual needs and may include: ? Assistive technology (devices a child might need) ?Audiology or hearing services ?Speech and language services ?Counseling and training for a family ?Medical services ?Nursing services ?Nutrition services ?Occupational therapy ?Physical therapy? Psychological services Services may also be provided to address the needs and priorities of the child’s family. Family-directed services are meant to help family members understand the special needs of their child and how to enhance his or her development. Who’s eligible for early intervention? Early intervention is intended for infants and toddlers who have a developmental delay or disability. Eligibility is determined by evaluating the child (with parents’ consent) to see if the little one does, in fact, have a delay in development or a disability. Eligible children can receive  early intervention services from birth through the third birthday (and sometimes beyond). For some children, from birth | Sometimes it is known from the moment a child is born that early intervention services will be essential in helping the child grow and develop. Often this is so for children who are diagnosed at birth with a specific condition or who experience significant prematurity, very low birth weight, illness, or surgery soon after being born. Even before heading home from the hospital, this child’s parents may be given a referral to their local early intervention office. For others, because of delays in development | Some children have a relatively routine entry into the world, but may develop more slowly than others, experience set backs, or develop in ways that seem very different from other children. For these children, a visit with a developmental pediatrician and a thorough evaluation may lead to an early intervention referral. Parents don’t have to wait for a referral to early intervention, however. If you’re concerned about your child’s development, you may contact your local program directly and ask to have your child evaluated. That evaluation is provided free of charge. If you’re not sure how to locate the early intervention program in your community—keep reading. We give that information a bit further down the page. However a child comes to be referred, evaluated, and determined eligible, early intervention services provide vital support so that children with developmental needs can thrive and grow. The Early Intervention Grant (EIG) replaced a number of centrally directed grants to support services for children, young people and families.

DIFFERENCES IN MARKETING STRAT essays

DIFFERENCES IN MARKETING STRAT essays DIFFERENCES IN MARKETING STRATEGIES OF JAPANESE, UK AND US FIRMS Marketing Strategy is the premise that informs/guides a company`s marketing objectives. It logically sets out the broad framework that is necessary to ensure that the organization is able to anticipate and respond quickly to changes, thereby taking advantage of opportunities and minimizing threats as they present themselves. In the broad perspective of the corporate structure marketing is analogous to an orchestra. Though not the composer, it serves in no lesser of a function than that of the conductor, transforming the company`s manuscript to delivering the music that the audience desires in this case the correct balance of the elements of the marketing mix elements skillfully matched against the company`s and its customers` expectations. This is achieved by: Providing the guiding philosophy Providing the inputs to the strategic (Top Management) planners Designing requisite strategies for the SBUs to obtain their individual objectives. To this end, marketers play an integrating role in delivering customer value and satisfaction while ensuring that the organization`s goals and objectives are met (Kotler, Principles of Marketing 9th edition, p61). Designing the marketing strategy is a very painstaking task, to say the very least. Several factors must be continuously considered in all the markets that the organization serves. These factors are present in the three business environments that exists, namely: At each of these levels are complexities that must be carefully anticipated and addressed. The process is further complicated when the organization embarks on expansions of all types. Given these complexities and the current and foreseeable continuous break-neck pace of global expansions, other dimensions have now become the norm. ...

Help! What Should I Write About in My College Application Essay!

Help! What Should I Write About in My College Application Essay! ITS NEVER TOO EARLY TO ASK YOURSELF THE QUESTION If you’re finishing up your Junior year of high school, now is the time to start thinking about your college essays.   If you’re going to be a Junior and you’re reading this, its not too early.   The point is, start thinking of topics now! Why now?   Because the best college essays go through many lives before you  submit them.   You will  write, re-write, and re-write again.   Weeks might go by after a first draft, during which inspiration can hit by surprise. You want to have lots of time for your college admissions essays to percolate, to have those magic light bulb moments, or maybe even to wake up in the middle of the night from a dream and write a brilliantly creative essay (this really does happen!). If you start thinking about your essays in November, you won’t have time for the process to work on you.   Instead of waking up with inspiration, you will wake up panicked or worried that you’re on the wrong track.   You dont want that. POSSIBLE ESSAY BRAINSTORMING QUESTIONS Here are the current Common Application Essay questions to start your wheels in motion! 2016-2017 Essay Prompts Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story. The lessons we take from failure can be fundamental to later success. Recount an incident or time when you experienced failure. How did it affect you, and what did you learn from the experience? Reflect on a time when you challenged a belief or idea. What prompted you to act? Would you make the same decision again? Describe a problem youve solved or a problem youd like to solve. It can be an intellectual challenge, a research query, an ethical dilemma   anything that is of personal importance, no matter the scale. Explain its significance to you and what steps you took or could be taken  to identify a solution. Discuss an accomplishment or event, formal or informal, that marked your transition from childhood to adulthood within your culture, community, or family. Many schools have questions unique to them as well, so take some time to research what those might be. Regardless of the questions, as you think through what to write, it is important to think deeply about the meaning of things in your life. Determine what about your experience is unique to you. Thats what will make your story about your grandmother, trip to Israel or soccer practice different from the next essay in the pile. SIT DOWN  (OR STAND UP) AND  WRITE Don’t just think about these questions – start writing!   Designate a journal for your college essay ideas.   You will be surprised how quickly it fills up with great content.   Keep filling it up, and when you go back to what you wrote several months before, you might be happily surprised by some of your thoughts. If you’re struggling finding the right application essay topic, don’t despair.   There are professionals at The Essay Expert who will help you recognize what is special about your experiences and support you to present those experiences in words.   By working with an expert, you will end up with truly great college essays and have the best chance of getting into the college of your dreams. Save Category:College AdmissionsBy Brenda BernsteinMay 6, 2010

Definition and Examples of Agrammatism

Definition and Examples of Agrammatism Definition Broadly defined, agrammatism is the pathological inability to use words in grammatical sequence. Agrammatism is associated with Brocas aphasia, and there are numerous theories regarding its cause. Adjective: agrammatic. According to Anna Basso and Robert Cubelli, The most evident characteristic of agrammatism is the omission of function words and affixes, at least in those languages that allow it; simplification of the grammatical structures and disproportionate difficulty in retrieval of verbs are also common (Handbook of Clinical and Experimental Neuropsychology, 1999). At this time, says  Mary-Louise Kean, there are no closed issues or resolved  problems in the linguistic and psycholinguistic analysis of agrammatism . . .. The field of study, instead, is fraught with controversy (Agrammatism,  2013). See Examples and Observations below. Also see: Assemblage ErrorDysfluency Hyperbaton and Inversion NeurolinguisticsSVO (Subject-Verb-Object)Word Salad Examples and Observations Agrammatism is  a disorder that leads to difficulties with sentences. These difficulties can relate both to the correct comprehension and the correct production of sentences. That these difficulties occur at the sentence level is evident from the fact that word comprehension and production can be relatively spared.(The MIT Encyclopedia of Communication Disorders, ed. by  Raymond D. Kent. The MIT Press, 2004)[Agrammatism is a]  symptom of aphasia in which the patient has trouble producing well-formed words and grammatical sentences, and trouble understanding sentences whose meanings depend on their syntax, such as The dog was tickled by the cat.(Steven Pinker, Words and Rules: The Ingredients of Language. HarperCollins, 1999) The Most Salient Feature of AgrammatismThe most salient feature of agrammatism  is the relative omission of grammatical morphemes in spontaneous production. Descriptions of the disorder have emphasized these omissions, pointing out that in its most severe form speech can consist of single words (primarily nouns) separated by pauses (e.g., Goodglass, 1976).  If it were the case that all agrammatic speech  consisted only of nouns bounded by pauses, it would not be difficult to provide a definition of the elements that are omitted. However, most agrammatic patients produce speech that consists of short sequences of words, characterized by the omission of some grammatical markers, giving the impression of syntactically impoverished utterances. The critical question is how the omission of these elements should best be characterized.(Alfonso Caramazza and Rita Sloan Berndt, A Multicomponent Deficit View of Agrammatic Brocas Aphasia. Agrammatism, ed. by  Mary-Louise Kean. Academic Press, 2013) Telegraphic SpeechThe English language has a relatively constrained canonical sentence order: subject, then verb, then object (SVO). Varying that order carries grammatical meaning (e.g., passive). Grammatically speaking, Standard American English (SAE) contains a sizable number of free-standing functor words (i.e., grammatical words) and limited inflections. Inflections generally mark tense and plurality in SAE, and, except for irregular forms, are added to the root word without altering the original word structure. Thus, in a sentence like, She is speaking, is is a free functor, whereas -ing is an inflection that marks present continuity.Agrammatism in English manifests itself primarily as the omission of, or substitution for, functors. Agrammatic speakers of English preserve word order, but omit free functors, like is, and inflections, like -ing, while retaining a telegraphic skeleton (She speak). The agrammatic speaker is thus able to produce a degree of connected speech but is m issing some required grammatical information.(OConnor, B., Anema, I., Datta, H., Singnorelli, and T., Obler, L. K., Agrammatism: A Cross-Linguistic Perspective, The ASHA Leader, 2005) Pronunciation: ah-GRAM-ah-tiz-em

Discuss the positive and negative effects of globalisation on today's Essay - 1

Discuss the positive and negative effects of globalisation on today's world. Use evidence to back up your arguments m offer solutions and evaluate them - Essay Example Robinson (2008, p.49) asserts, â€Å"Globalization is characterized by related, contingent, and unequal transformations†. Corporations and multinational organizations play a crucial role in shaping the economy of the world. Mittelman (2000, p.4) states, â€Å"Globalization is not a single, unified phenomenon, but a syndrome of processes and activities†. In today’s world, companies not only carry out their operations in their home countries, but also they have their branches in other countries of the world. It has resulted in sapping the foundations of national economies and also it has successfully unleashed the sub-politics on a quite navel scale. Beck (2000, p.2) asserts, â€Å"Globalization makes possible things which, though perhaps always there, remained hidden during the stage of the welfare-democratic taming of capitalism†. Some of the main advantages of globalization include reduction of poverty, awareness of latest technological advancements, stability in the world’s peace, and rise in living standards of people of poor countries. Whereas some points that go against globalization include doubts about effects of outsourcing, increased number of loafer, mixing up of cultures, and difficulty in industrial competition. Living standards of people has increased over the last 20 to 30 years. Technology has gain lot of advancements due to which people have brought in significant changes to their lives in order to make their lives easier. Without globalization it would have been impossible for a country to introduce technological advancements to other countries. If we take example of third-world countries, it is evident from the fact that 20 to 30 years ago, the living standard of people belonging to third-world countries was pretty ordinary and the number of jobs available for the people was very less. But when the multinational companies belonging to Europe and America started to operate in those countries, jobs were created that decreased the level

Analysis and Critique of Francoise Roy's Diversity Management Plan For Essay

Analysis and Critique of Francoise Roy's Diversity Management Plan For PBQ - Essay Example Although Francoise has outlined and detailed various aspects of the plan, she is still unsure as to how to implement it within the organization as she foresees that it will be opposed by many managers and workgroups. The present organizational makeup is highly ethnocentric, with the Quebecois population proud of their heritage and achievements. Since the People’s Bank of Quebec has been lagging behind in its diversity plan for the last ten years or so, there has been no serious or determined effort to comply with the requirements and the results are that the diversity element is visible in only about 6 percent of the bank’s workforce of over 7000 employees compared to the national average of 18 percent. 12 percent is the legal requirement for meeting the diversity goals. It is clear that Francoise and others in senior management echelons will have to take drastic steps to hurriedly push forward the program so as to meet the legal requirements. Meanwhile there are also a number of elements missing in the plan developed by Francoise which will be explained below. Strengths and Weaknesses of Francoise's Plan According to Das (1998) creating and implementing a good, effective and efficient diversity plan consists of the following steps: (1) identify current and future ideal state; (2) analyze present systems and procedures; (3) change policies, procedures and practices as needed, and (4) follow up and evaluate results (Panacchio & Waxin, 55-56). Step 3 itself is also comprised of a number of sub-steps, such as getting senior management commitment, establishment of a diversity committee, education and training of key personnel and an institution-wide communication of changes. Let us now evaluate the steps in Francoise’s plan from this point of view. The CEO, Pierre Belanger, has assured her his support of the diversity initiative, and had even written senior management a letter to this effect, but much more needs to be done. Francois has not arr anged for the necessity of the implementation to be officially communicated through the Board of Directors or the Diversity Committee. It would have been good for the CEO to communicate the necessity of implementing such a plan and the need to do so quickly to meet legal requirements. Francoise has also not identified the current and future state of the enterprise regarding diversity goals and implementation. She has yet to redesign and convert HR policies to incorporate the diversity elements. While she has identified the training needs for key personnel, she has not included the employee training requirements and programs. She has also identified the need for a Diversity Committee but has not appointed a head. Normally this function resides with the Head of Human Resources so Francoise must be ready to undertake this responsibility. After implementing the diversity plans, there must be some method of feedback and correctional control for which open and transparent communication mu st be fostered at both ends but this element is also missing so Francoise will never know how well or badly the plan is working or what needs to be improved and what doesn’t. Although Francoise’s diversity plan includes most of the necessary attributes, there are certain missing elements or misplaced priorities and moreover she does not have the courage to

Conserving Soil Quality On Farms In Hawaii Research Paper

Conserving Soil Quality On Farms In Hawaii - Research Paper Example By the time measurable damage to the soil quality has occurred, crop yield may already be irrecoverably failing (Stocking, 2003). This relationship can even hold true in areas that with volcanically-enriched soil such as the tropical islands of the state of Hawai'i. To understand soil conservation for farming in Hawai'i, the first step is to understand the background of soil quality conservation, with a focus on the issues specific to the tropical islands. Only then can workable solutions be found and analyzed for suitability to the specific situation found on the Hawai'ian islands. A clear definition of soil quality is necessary for a conservation project to be undertaken. Unless soil quality is clearly and definitively described, it is impossible for researchers to design tests and measurements to study the current state of the soil quality. However, soil quality has proven a very difficult concept to define, especially as soil quality has so many different parameters in many diffe rent spheres of scientific study. Defining soil quality as a term is not the same as defining other widespread environmental terminology such as air quality or water quality. This is due to the fact that air quality or water quality are not based on the usage of the material or its relationship relative to a â€Å"natural† state, but merely on the lack of specific pollutants or on the levels of such pollutants (Sojka & Upchurch, 1999). Since pure soil cannot exist by definition, and clean soil varies dependent on location, pollutants within soil can be limited only to specific non-natural products, such as industrial wastes or household chemicals (Cowan & Talaro, 2006). Soil quality, on the other hand, is determined by the soil's ability to support certain usage and by healthy levels of bacterial, animal, and plant life (Sojka & Upchurch,1999). Measuring soil quality in tropical regions, on the other hand, is simplified because of the reduction in the number of related variab les. Many attributes of topsoil quality in tropical regions of the world, including Hawai'i, are quantitative and measurable. Assuming those conditions to be true, soil quality can then be measured using a fertility capability soil classification system (Sanchez, Palm, and Buol, 2003). Other single-attribute measurements of soil quality are such concerns as soil compactability or erodibility based on location or use, but the fertility classification most affects the ability of the soil to support intensive crop farming, which is the concern of this review (Parr et al., 1992). The fertility capability classification systems are not without their faults, but they provides a starting point for measuring the success of a given conservation program by providing a quantitative standard. A measurement that makes use of this system would be comparable to future measurements under the same system, allowing a researcher to compare numerically the success of the method under study (Sanchez, Pa lm, & Buol, 2003). Soil systems in tropical regions tend to be extremely dynamic, changing rapidly over short periods of time. Within these systems, soil quality may vary widely from location to location even between patches of soil in the same forest (Parr et al., 1992; Stocking, 2003). In such a dynamic system, nutrients rarely have time to accumulate in the tropical

IP 3 Research Paper Example | Topics and Well Written Essays - 250 words

IP 3 - Research Paper Example However when the cost is low then the company can comfortably employ the locals. This problem doubles with shortage of skilled manpower to manage managerial and technical positions. There is also the need to assess the local market in the foreign country. The business environment in the foreign countries are at times unfriendly with insecurity, market flooded with similar companies and poor transportation or communication networks. The other major consideration that should be done is in line with the local government, the general public in the foreign country and the policies and laws in the country. When going international, the general organizational structure of the companies has to change to carter for the expansion. Creation of offshore company locations demands for the expansion and formulation of a leadership structure to manage all the departments that are created in the process. When running a company in a foreign country, the management needs to attentively regard the opinion of the company by the local residents. Joseph B. Hunt (2011), some companies succeed by hiring home country nationals resident in the host country and who have extensive experience in that host country. Through this means, the companies ensure that whoever they employ have the best skills and knowledge on how to handle problems and make decisions for the company. It is however notable that due to some of these decisions, the residents of the host country may display some dislikes to the company. Meeting exemplary performance while, at the same time improving the relationship between the company an d the locals may as well prove difficult to the company. Conflicts with the host government policies, rules and regulations may be of great hindrance. In order to address these issues and address the company’s social responsibilities, I would recommend the company to come up with convincing projects and activities that would involve the

Personal Investment, Finance and Portfolio Management Essay

Personal Investment, Finance and Portfolio Management - Essay Example of the propository issue might be regarded as a complex study, I would like to initially address the motive of individual investors regarding investment in the UK. We, as individuals always decipher a motive for earning huge finance within a short period of time. Even as we refer to the cultural analysis of the UK, it can be evidently observed that the societal structure is more inclined towards short-term orientation (The Hofstede Centre, n.d.). Therefore, it can be stated that UK individuals decide upon their investments with focus on yielding greater returns in the short term period which often possesses high risk factors. Undoubtedly, this particular tendency of the UK investors influences the personal investment market to be significantly volatile with limited scope of anticipation in relation to the returns obtainable from the investments made owing to the prevalence of high risks thus making it a matter of ‘good fortune’ (King, 2013). Equities, funds, bonds, preferential shares and similar other high return investment options have been thus listed among few of the mostly preferred investment tools in the UK (Evans, 2010). A ccordingly, it shall be quite pious to state that individual investors in the UK personal investment market always tend to be inclined towards either assumptions or scientific judgements regarding their investment patterns. It is in this context that the investment patters observed within the UK personal investment market tends to be strongly influenced by two prominent factors. One of these factors can be identified in terms of the investors behavioural traits or their risk taking attitude while the other influencing element signifies the role of economic conditions which ultimately determines the returns to be expected from the personal investments made (Collard, 2009; Kohler & Drury, 2011). In my further arguments, I would like to focus on understanding these factors in the UK market scenario so as to determine if we can attribute

The impact of social media on brand image of UK coffee shops Dissertation

The impact of social media on brand image of UK coffee shops - Dissertation Example The main objective of this dissertation has been to identify the impact of the social media sites on the brand image of coffee shops in the UK for which Starbucks has been considered as the sample brand. In order to attain the objective, this dissertation has taken into consideration a mixed approach. Furthermore, the sample size for the project is 200 respondents who were supposed to respond to online survey. Questionnaire was also prepared comprising of close-ended questions. In this regard, it has been identified that social media sites imposes a significant impact on the creation of brand image of Starbucks. Table of Contents 1 Abstract 2 Chapter 1: Introduction 5 1.1.Background of the Study 5 1.2. Scope and Objective of the Study 8 1.3 Methodological Overview 11 1.4 Structure of the Project 12 Chapter 2: Literature Review 14 2.1 The Growing Significance of Social Media in the Business Environment of UK (Coffee Retailing) 14 2.2 Contribution of Social Media in Developing Brand Im age 16 2.3 Influencing Factors Causing Impact on Inclusion of Social Media 20 2.4. Opportunity and Risks of Social Media Inclusion 25 2.5 Organisational Strategies Generally Adopted By UK Coffee Shops to Use Social Media 30 2.6. Research Gap 33 Chapter 3: Research Methodology 35 3.1 Overview 35 3.2 Research Philosophy 36 3.3 Research Design and Approach 37 3.4. Data Collection 40 3.5 Data Analysis 41 3.6 Ethical Considerations and Research Limitations 43 3.7 Expected Results 45 Chapter 4: Results and Analysis 47 4.1 Overview 47 4.2 Findings 47 4.3 Evaluation 68 Chapter Five: Conclusion and Recommendations 77 5.1 Key Findings 77 5.2 Recommendations 79 5.3 Further Research 82 References 84 Appendix A 97 Questionnaire 97 Chapter 1: Introduction 1.1. Background of the Study Social media has been successful at rediscovering the association between companies, employees, suppliers as well as regulators, minimising the implementation of methods that were generally identified as quite time-c onsuming in the traditional era concerning public relations. Most of the companies are making use of the social media so that their efficiencies can be enhanced in respect to the supply chain (Lew & Fung, 2010). In the similar context, others are making use of the social media so that they can create innovative business models and develop relationships with the customers, employees, investors as well as other interested stakeholders gaining the identification of a socially responsible corporate entity. A handful of the companies are making use of the social media sites so that they can boost the morale of the employees and hence enhance efficiency in terms of communication within the organisational setting. The companies striving to strengthen their brand, customer loyalty as well as increase the market share are also making use of the social media sites (Insead, 2012). Although, social media users are basically found to belong from the young age group of the society, an increasing number of middle aged users, especially those possessing a higher level of discretionary income. It has been noted that nearly 67% of the users of the social media believe that the information rendered online imposes a significant impact on their purchasing decision. In the recent phenomenon, it has further been observed that this trend is likely to continue, majorly owing to the underlying fact that advances in technology continue to increase the impact of social media. This trend has permitted the consumers to

Personal Investment, Finance and Portfolio Management Essay

Personal Investment, Finance and Portfolio Management - Essay Example of the propository issue might be regarded as a complex study, I would like to initially address the motive of individual investors regarding investment in the UK. We, as individuals always decipher a motive for earning huge finance within a short period of time. Even as we refer to the cultural analysis of the UK, it can be evidently observed that the societal structure is more inclined towards short-term orientation (The Hofstede Centre, n.d.). Therefore, it can be stated that UK individuals decide upon their investments with focus on yielding greater returns in the short term period which often possesses high risk factors. Undoubtedly, this particular tendency of the UK investors influences the personal investment market to be significantly volatile with limited scope of anticipation in relation to the returns obtainable from the investments made owing to the prevalence of high risks thus making it a matter of ‘good fortune’ (King, 2013). Equities, funds, bonds, preferential shares and similar other high return investment options have been thus listed among few of the mostly preferred investment tools in the UK (Evans, 2010). A ccordingly, it shall be quite pious to state that individual investors in the UK personal investment market always tend to be inclined towards either assumptions or scientific judgements regarding their investment patterns. It is in this context that the investment patters observed within the UK personal investment market tends to be strongly influenced by two prominent factors. One of these factors can be identified in terms of the investors behavioural traits or their risk taking attitude while the other influencing element signifies the role of economic conditions which ultimately determines the returns to be expected from the personal investments made (Collard, 2009; Kohler & Drury, 2011). In my further arguments, I would like to focus on understanding these factors in the UK market scenario so as to determine if we can attribute

Rhetorical Analysis Essay Example for Free

Rhetorical Analysis Essay The Pound Cake speech by Bill Cosby a well-known actor, comedian, and Philanthropist delivered a controversial speech called The Pound Cake Speech which was presented on May 17, 2004 at the NAACP Gala at Constitution Hall in Washington, DC. In this speech, Cosby was highly critical to members and divisions of the African American community in the United States. He criticized the use of African American dialect, the problems with bad parenting and various other social behaviors. Bill Cosby was effective in his speech because he combined a humorous approach with an emotional and logical appeal. In Bill Cosby’s, Pound Cake Speech, he discusses the African American community’s uncertainty towards parenting. Cosby states that we cannot blame people for the way their children turn out. It can only be the parents fault for letting them develop that way. He strongly believes that parents are the blame for their children’s actions in today’s society. He mentions the Brown vs. Board of education, and how the people fought for their children’s education, only for them to complain about learning. Bill Cosby criticized the African American race in his speech. His reason for this was to make his audience angry. He speaks on the 50% high school dropout rate for blacks and how he believes it is a major problem, also how people call on God for help but they are not doing their parts, the frequency of single mothers, and other social behaviors with today’s youth. However, throughout the whole speech it all lead up to parents not providing good parenting skills. Cosby’s audience was mainly black folks so he knew how to keep their attention by appealing to their emotions. His speech was effective because he combined the pathos and logical appeal, which kept his audience engaged and interested in his speech.

Effect of Parasite Diversity and Age on Antibody Responses

Effect of Parasite Diversity and Age on Antibody Responses This study was aimed at investigating the effect of parasite diversity and age on the levels of antibody responses to P. falciparum in individuals living in an area of seasonal malaria transmission. Two blood stage antigens (MSP1(19), AMA1) and two liver stage antigens (CSP and celTOS), making a total of four antigens were selected to be used for the study. These antigens were tested in archived plasma samples with ages ranging from 1year to 70 years. The samples were collected close to the end of the rainy season in the months of November and December (wet season), and April the following year at the end of the dry season (dry season). Of the samples collected in the wet season, 34.1% had parasites whiles those collected in the dry season was 15.5% (table 1). Appawu (2004) reported the seasonality of malaria transmission in a neighbouring district (Kasena Nankana District), being high in the wet season and low in the dry season. The high transmission in the wet season could be due to favourable breeding grounds for mosquitoes as a result of several collections of water when it rains and in turn increase the number of vectors and hence the high number of parasites individuals are exposed to (Ahmed, 1989). This data is in agreement with an earlier finding in northern Ghana by Apawu and his group where they found high parasite carriage, and high multiplicity of infection (MOI) in the wet season compared to low carriage and MOI in the dry season. Parasite carriage here means the proportion of participants with P. falciparum at enrolment. There was however no statistically significant difference in the parasite densitie s when compared between the seasons (p=0529) table 1. There was no difference in the overall ages between the wet and the dry season. (p=0.937). This was expected as most of the samples collected were from the same individuals in the two seasons. To explore age related pattern of P. falciparum infection, participants were categorized into three (3) age groups: under 5 years, between 5 and 15 years, and over 15 years. The data shows the 5-15 year olds having higher infected proportion in the two seasons (table 2). Parasitaemia was also determined using a more sensitive method, the polymerase chain reaction (PCR). The PCR data confirmed the microscopy data because the 6-15 year group also had higher proportion of individuals carrying parasites at enrolment. This could be due to the fact that they are the more exposed group with incompletely developed immune systems. In contrast, under-fives who are much younger are likely to receive better care from parents thus preventing them from being infected with the parasites. Bed net usage could be one way of protecting the children. Also because of their younger ages they may not be allowed roam around freely. Adults on the other hand despite having possible similar exposure as 5-15 ye ar olds, seem to have less parasites because of their developed anti-malarial immunity. This partial immunity is gained with age and repeated exposure thus making the younger individuals more susceptible to infection (Pratt-Riccio et al., 2005; Dodoo et al., 2008). Thus the over 15 year group who are older, had the least proportion of infection (table 2). The study also sought to determine the relationship between IgG levels and age. Figures fig 7 and 8 shows the correlation plots between age and IgG levels in the wet and dry season respectively. There was a significant positive correlation between and IgG levels raised against AMA1-FVO, MSP1, CSP and CelTOS in the wet season. And for the dry season, the significant correlation was between age and IgG levels to AMA1-FVO, MSP1, CSP, and Celtos. The correlation coefficient (r2) and the p values are indicated on each plot. There was however no correlation between age and AMA1-3D7 (r2 0.0142, p 0.0699) for the wet season, and AMA1-FVO (r2=0.0114, p= 0.0594) for the dry season. The significant correlations were however very weak. This indicates that though IgG levels increased with age, the association between the antibody levels and age was not so strong and that the influence of age on the amount of antibodies produce against most of the antigens in the population studied was not that mu ch. However the age dependent increase in IgG response to the antigens tested may be due to the mature immune system in adults, and could also be due to cumulative exposure to infection over time (Nebie 2008). It is however not known what might be the reason for the lack of correlation with age to AMA1-3D7, and AMA1-FVO, in the wet and dry season respectively. IgG responses to the two AMA1 alleles (3D7, and FVO) was plotted against each other to determine which is more predominant in the study population. There was a strong correlation between the antibody levels of AMA1 alleles of 3D7 and FVO (r2=0.8382, p) implying that both strains are circulating in the study site during the wet season. A similar trend was observed in the dry season but with a lower correlation coefficient compared to the wet season (r2= 0.5302, p). Antibody titres against recombinant antigens have often been linked to protection from clinical disease (Polley 2004, Nebie 2008, Dodoo 2008, Dodoo 1999, Cavanagh 2004). Where high anti-malaria antibodies is interpreted to mean protection from clinical disease. The important role of antibodies was demonstrated by the passive transfer of purified IgG from immune donors to individuals with P. falciparum infection, which reduced parasitaemia (Cohen 1961, sabchareon 1991). Apical membrane antigen-1 AMA1 and MSP119 have been associated with reduced risk of clinical malaria (Branch 1998, Osier et al 2008). Anti-CSP antibodies have also been found to be partially protective where in Kenya high anti-CSP, anti-LSA, and anti-TRAP ( pre-erythrocytic ) antibodies were demonstrated to be associated with relative protection from reinfection (John CC 2005, 2008). The most advance malaria vaccine, RTS’S which is a subunit of CSP, has been found to protect to about 35-55% in children 5-17 mont hs for about 8 months (Alonso 2004,) . Also anti-CelTOS antibodies have been shown to inhibit invasion of herpatocytes by sporozoites in mice (Bergmann-Leitner 2010). In this study, antibody responses to the antigens, AMA1-3D7, AMA1-FVO, MSP119, CSP, and CelTOS were determined using indirect ELISA. The optical densities (OD) of the antigens were converted to arbitrary units (AU) where the highest OD for each antigen was awarded an arbitrary unit of 4, to allow for comparison between antigens the antigens tested. Antibodies to AMA1 in individuals living in malaria endemic regions have been reported to be high, (Thomas,1994, chelimo, 2005), and this study thus reports high antibodies to AMA1-3D7, and AMA1-FVO compared to MSP1(19), CSP, with anti-CelTOS antibodies being the least. (Fig: 3) in both wet and dry seasons. The data also shows total IgG responses in the wet season was higher than the in the dry season for all the antigens (p) except MSP119 where no statistical differences wa s found between the two seasons (p=0.85) (Figure 3). The seasonal changes in antibody response could be as a result of higher number of vector (mosquitoes) in the community in the wet season which could in turn increase the exposure of the population to parasites and also introduce new parasite clones/strains in the population and hence the high anti-malaria antibodies found in the wet season. In contrast, the dry season cause a reduction in the number of breeding sites for the vectors reducing their population resulting in minimal exposure and hence the low antibody levels. In malaria endemic regions, the number of different clones of Plasmodium falciparum parasites infecting a person could be a transmission indicator, an indicator of the hosts immune status, and a useful parameter in evaluating malaria control interventions (Babiker 1999, Arnot 1998, mayengue 2009). It has also been reported that parasite diversity in high malaria transmission areas are high and that individuals could carry multiple genotypes (clones) but the opposite pertains in low endemic areas with most infections being monoclonal (Peyerl-Hoffmann 2001, Bakiker 1997, Haddad 1999). Genotyping was done using block 3 region of the MSP 2 gene (Smythe et al. 1990) because of its high polymorphic nature (Felger et al.,1994 1999; Robert et al., 1996). Also MSP2 was selected to be used for this study because of the high allelic diversity observed in Ghana and other countries bordering Ghana with as many as 154 alleles in Ghana and about 50 genotypes in CÃ ´te d’Ivoire. ( Silue 2006 , falk 2006). The results from the two seasons using the 3D7 allelic family primers showed high mean multiplicity of infection in the wet season compared to the dry season (1.76, and 1.46, p=0.001) table 3. In both seasons, the number of infections per person ranged from 0 to 4. A similar degree of multiple infections has been reported in other African settings (Ntoumi et al., 1995,Beck 1997, Engelbrecht 1999). The samples used for this study was collected in asymptomatic individuals and the high multiplicity of infection found in the wet season could probably be due to high rate of exposure as a result of favourable breeding conditions compared to the dry season. This study did not find any significant correlation between MOI and age in both seasons (p=0.5768 for wet season, and p=0.4158 for the dry season). The samples were then grouped into two based on whether positive or negative using PCR to detect Plasmodium parasites. No differences were detected in the IgG levels between th e antigens tested in both seasons when compared based on the PCR data. This result is similar to that found when microscopy was used except that anti-CelTOS IgG in the parasitaemic group was higher than the non-parasitaemic group when microscopy was used. The disparity in the CelTOS report could be due to the lower sample size analysed using PCR compared to the microscopy. Apical membrane antigen AMA1 has been found to be a promising blood stage vaccine candidate antigen but this potential has been dampen due to extensive polymorphism (Remaque 2008).

Microsoft Analysis Essays -- essays research papers

Microsoft Analysis Introduction and Summary of Company History and Background Information Microsoft over the past 27 years has positioned itself as the arterial system of almost all computers rolled into use across the world. Albeit with no competition worth the name to challenge its existence leave alone on technology advancements, the company has still managed to keep pace with both felt and perceived needs of its customers and its niche remains robust thus far. Nevertheless disturbing winds have begun to blow. Its corporate governance is under the microscope and the world is watching as to how Microsoft is bracing itself for the challenges posed both by competition (however innocuous it may be at present) and technology proliferation. Let us look at Microsoft ¡Ã‚ ¦s expansion plans and initiatives to integrate them to its existing competencies -  Ã‚  Ã‚  Ã‚  Ã‚  Microsoft ¡Ã‚ ¦s role according to Mr. Gates himself is to provide a software platform that allows everyone who is building applications to build far more powerful applications. -  Ã‚  Ã‚  Ã‚  Ã‚  MOM (Microsoft Operations Manager) 2005, which is a key management software and Virtual Server product as part of simplification of the IT lifecycle have been launched recently -  Ã‚  Ã‚  Ã‚  Ã‚  In hardware domain the company has had the benefit of exponential improvement in recent decades. During the first half of next year, the company is expected to have a very smooth transition from 32-bit to 64-bit systems, with total binary compatibility. This will provide the ability to mix 32-bit and 64-bit; a simple recompilation for any application using the full 64-bit address base. That is a wonderful milestone no longer requiring people to buy expensive systems simply to achieve the best possible performance. -  Ã‚  Ã‚  Ã‚  Ã‚  New graphics chips for better visualization; larger screens, moving up to 17-inch, 19-inch or multi PAL type LCD displays; and RFID for tagging information and having them available to track is on the agenda too. -  Ã‚  Ã‚  Ã‚  Ã‚  Software developments in photography, web searches and music, and advances in gaming applications are on the anvil -  Ã‚  Ã‚  Ã‚  Ã‚  Web-service protocols for connecting applications  ¡V Exchange and XML data are already in the pipeline. All this of course does not guarantee soun... ...ation and innovation leading to altogether new role and share in the market. This has a telescopic effect on gross market share rather than on limited niche share In the context of Microsoft all the above possible strategies have been discussed. No doubt the company still enjoys pre-eminent position in its niche market. In the foreseeable future no major threat is perceived to this position. But the fact is its niche market of today is threatening to lapse into dilution and redundancy due to rapid overshadowing by Internet and Wireless devices and applications. This is not of course going to make the company obsolete by any stretch of imagination. However there are perceptible warning signals, which the company will do well to recognize, invest in right research and innovation and sustain its leading edge in spite of the market dynamics and increasing competition. The focus areas have to be in tune with evolving technologies and applications. As marketing by definition is to identify customer needs and to satisfy them, the company cannot always hope to thrust its products and applications on the customers. Microsoft has the resources to do it. It should be willing to just do it Microsoft Analysis Essays -- essays research papers Microsoft Analysis Introduction and Summary of Company History and Background Information Microsoft over the past 27 years has positioned itself as the arterial system of almost all computers rolled into use across the world. Albeit with no competition worth the name to challenge its existence leave alone on technology advancements, the company has still managed to keep pace with both felt and perceived needs of its customers and its niche remains robust thus far. Nevertheless disturbing winds have begun to blow. Its corporate governance is under the microscope and the world is watching as to how Microsoft is bracing itself for the challenges posed both by competition (however innocuous it may be at present) and technology proliferation. Let us look at Microsoft ¡Ã‚ ¦s expansion plans and initiatives to integrate them to its existing competencies -  Ã‚  Ã‚  Ã‚  Ã‚  Microsoft ¡Ã‚ ¦s role according to Mr. Gates himself is to provide a software platform that allows everyone who is building applications to build far more powerful applications. -  Ã‚  Ã‚  Ã‚  Ã‚  MOM (Microsoft Operations Manager) 2005, which is a key management software and Virtual Server product as part of simplification of the IT lifecycle have been launched recently -  Ã‚  Ã‚  Ã‚  Ã‚  In hardware domain the company has had the benefit of exponential improvement in recent decades. During the first half of next year, the company is expected to have a very smooth transition from 32-bit to 64-bit systems, with total binary compatibility. This will provide the ability to mix 32-bit and 64-bit; a simple recompilation for any application using the full 64-bit address base. That is a wonderful milestone no longer requiring people to buy expensive systems simply to achieve the best possible performance. -  Ã‚  Ã‚  Ã‚  Ã‚  New graphics chips for better visualization; larger screens, moving up to 17-inch, 19-inch or multi PAL type LCD displays; and RFID for tagging information and having them available to track is on the agenda too. -  Ã‚  Ã‚  Ã‚  Ã‚  Software developments in photography, web searches and music, and advances in gaming applications are on the anvil -  Ã‚  Ã‚  Ã‚  Ã‚  Web-service protocols for connecting applications  ¡V Exchange and XML data are already in the pipeline. All this of course does not guarantee soun... ...ation and innovation leading to altogether new role and share in the market. This has a telescopic effect on gross market share rather than on limited niche share In the context of Microsoft all the above possible strategies have been discussed. No doubt the company still enjoys pre-eminent position in its niche market. In the foreseeable future no major threat is perceived to this position. But the fact is its niche market of today is threatening to lapse into dilution and redundancy due to rapid overshadowing by Internet and Wireless devices and applications. This is not of course going to make the company obsolete by any stretch of imagination. However there are perceptible warning signals, which the company will do well to recognize, invest in right research and innovation and sustain its leading edge in spite of the market dynamics and increasing competition. The focus areas have to be in tune with evolving technologies and applications. As marketing by definition is to identify customer needs and to satisfy them, the company cannot always hope to thrust its products and applications on the customers. Microsoft has the resources to do it. It should be willing to just do it

Canadian Identity :: essays research papers fc

Throughout Canada’s relatively short existence we have created quite a reputation for ourselves. Our great nation is known for many things , and I am proud to say that most are positive. Does Canada have a strong national identity? Anyone can see the answer is yes. Just take a look at the facts. For example, we are renowned for our peacekeepers and no other country is considered more peaceful. Without a doubt this is the type of identity we should work to keep. The first thing we should examine is what exactly is meant by â€Å"strong national identity†. A very good example of strong national identity is the U.S.. I doubt there is a man on this planet who is not familiar with the U.S.. People immediately recognize their flag, and most people can tell you quite a bit about them. The same is true of Canada, and what do they know of Canada? In 1995 U.S. President Bill Clinton stated his view of Canada in a speech where he declared, â€Å"Canada has shown the world how to balance freedom with compassion and tradition with innovation, in your efforts to provide health care to all your citizens, to treat senior citizens with the dignity and respect they deserve...†(Canada Today 9). We were also rated first in the UN’s 1992 â€Å"Human Development Index† (9).   Ã‚  Ã‚  Ã‚  Ã‚  As I have already stated Canada is very well known for our many peacekeeping efforts. This is due to the many places our peacekeepers have been, or are at this very moment, such as Bosnia, East Timor and even Central Africa. These are just a very small portion of the places our peacekeepers are presently stationed. I am not even mentioning the dozens and dozens of other places they have been to. Our peacekeepers have helped save countless lives and Canada has gained relatively little in return, but Canada does it anyways, because it is the right thing to do.   Ã‚  Ã‚  Ã‚  Ã‚  Aside from our activities outside the country, we are also one of the best countries to live in. We have one of the top 5 life expectancies for both men and women. We also have the longest expected education according to the UN’s stats. These are just a few reasons why Canada is the greatest country.   Ã‚  Ã‚  Ã‚  Ã‚  Not only do we have a lot to offer Canadian citizens, here is a list of reasons to immigrate to Canada provided by KAM International:

Equality and Diversity Essay

This essay examines the key factors that influence inclusive learning and teaching in the lifelong learning sector. Teaching methods will vary according to what you want to get out of the session, what the learners are able to achieve within the time frame, what materials and resources are available, what you are teaching, the needs of the learners and your personal style. This could be formal, informal or a mixture of both. Formal teaching methods include lecturers, demonstrations and presentations. Informal teaching includes discussions, group work and practical activities. As I will be teaching within the Beauty Therapy my lessons would be a mixture of both these delivery methods. Each activity within the classroom will consist of teaching and learning activities which are balanced to meet the different needs of my learners. Blended learning incorporates both traditional and computer based methods. This is commonly referred to as Information learning technology (ICT) this use of computer based technology to enhance teaching methods and resources or develop learner autonomy is widely promoted. The other main teaching methods other than ICT I am opting to use are lecturers and demonstrations. These demonstrations are very important as it would show the students the beauty routine that we would expect them to follow within their practical sessions. This ensures that students will be working to the same standard and will also adhere to the requirements of the awarding body. Practical sessions also help to explain difficult parts of the task when verbal exposition in not enough. I would also use group work activities, these particularly suit kinaesthetic learners but also when you have a group consisting of various abilities it allows both weak and strong learners to work collectively. Question and Answer sessions will be most commonly used in my tutorials. If I was teaching for example ‘the bones and muscles of the body) I would ask students to identify where muscles are on the body to help promote learning. At the start of the course the approach I will use to facilitate inclusive learning will be to carry out an initial assessment. This will help me identify what type of learners they are, I would then plan my teaching sessions to meet these individual needs by using a mix of visual, auditory, kinaesthetic teaching and learning strategies. For example I had just completed a practical demonstration to my group on ‘a facial routine’, I wanted to make sure my learners could confidently work in pairs and practice this routine on each other. A task like this would suit the kinaesthetic because he/she is provided with an opportunity to do and learn, and for the visual learner I would produce a step by step illustrated hand-out to support the routine. The Equality Act 2010 outlines protective characteristics which promote equality within schools and colleges and prevent discrimination. This includes sexuality, sex, disability, marital status and religion. In order to promote equality in my classroom I will need to respond positively to the diverse needs of all learners. Effective communication with learners is essential and it is the teacher’s responsibility to ensure that learners understand appropriate vocabulary and terminology and that comments are not discriminatory or offensive. As a teacher I would keep language simple so that if I have a learner from different backgrounds they may not have the same level of English as British learners. Resources used such as hand-outs, assignments and work sheets will also aim to promote equality and diversity. For example I would produce worksheets in a gender free language and also aim to promote multiculturalism by producing scenario based worksheets that use names from various ethnic backgrounds. I would also pace my sessions so students have plenty of time to take notes and ask any questions. Although inclusion is about supporting learners’ needs. It is not always possible for teachers to do this without support themselves. All teachers should be aware of the limits of their own responsibility and know when and where to access support for learners. you will not be able to get students to solve all their own difficulties. Get to know and use your institutions student services or pastoral support system: it exists to support your students, and you, so do refer where it is appropriate† Petty 2004 There are many places of referral within education; these can be both internal within the education establishment or an external organisation. The internal places of referral may inc lude student support services, learner study support centre, and counselling and careers advice. If I had a student for example who needed help with writing their essay I would arrange for them to go to the learner study support centre who would be able to assist Learners with learning difficulties or disabilities may need additional support and may need a designated support worker to support them within the classroom. A learner with dyslexia may find it hard to read text or numbers or have difficulty with writing and spelling, therefore I would produce written hand-outs and allow learners with dyslexia to present their ideas verbally or tape notes if necessary. Political correctness is a commonly used term at the moment and is used to ensure that expressions do not cause offence to any particular group of people. There are also many external agencies where learners can be referred, and which agency they are referred to would depend on the individual’s needs of the learner. This may include health related issues, family difficulties, poor attendance, or repeated challenging behaviour. The purpose of referring a learner to an external support agency is to support an individual student and to help them overcome their difficulties which are impacting on their education. For example if I had a student who was constantly disruptive in class and had a record of aggressive behaviour I would refer them to the Pupil Referral Unit. They would help and encourage the learner to be involved in the learning process, but in a smaller environment where they be in a much smaller group (3-4 learners) and also receive one-to-one support. Functional skills such as literacy, numeracy and ICT can be easily integrated into my lessons. These activities will meet both literacy and numeracy standards but are more easily understood by the learner. An example of this would be an assignment covering salon duties. I would ask the students to produce a sales ledger for stock to be re-ordered from our supplier. This would include maths as the student would have to calculate the cost of goods and also the total value of the order, it would include English as the student needs to produce the document and ICT as the student would have to present it in a typed format. The best way to establish ground rules with my learners is to negotiate them. The rules should be appropriate and fair and agreed as a whole class. As a teacher, I would establish ground rules during the first session, and plan a short activity around this. The class could discuss what is expected of them and write the rules in small groups. I would also list a few ground rules and then negotiate them as a class. This gives all learners the opportunity to be included and involved and as they have decided on the rules they are also more likely to respect them. When establishing ground rules it is important to ensure they are clear and brief and start positively rather than with ‘do not’. Once the rules have been established I would ask the learners to write them on some flipchart paper and hang them up in the class so that they are visible to all. It is also important to reinforce the rules consistently and to phrase learners when rules have been adhered to. I feel this method would motivate learners and also model good behaviour. Some rules may not be able to be negotiated. For example when the students come into class they must be wearing their salon uniforms and hair must be tied back. As a teacher even though I have designed my lessons to meet everyone’s needs I still need to ensure that my learners are motivated and want to learn. Maslow (1970) argues that basic needs such a food, safety, love and belonging and self-esteem need to be met in order for them to achieve their goals and aspirations. Everyone is motivated through either Intrinsic (because they want to learn) or extrinsic motivators (because they have to i. e. better job prospects). â€Å"A good teacher will play to the strengths of the learner when trying to raise enthusiasm in learning† Wilson 2004 – page 188 Other theories of motivation that can be used to motivate learners include the goal orientated theory, based on desire to be rewarded for achievement. A learner is given a clear direction or task and when it is reached there is a reward. For example I would set a group task for my learners to complete within the lesson. If they finish before the end of the lesson they are allowed an early break. If they don’t complete the task at the by the end of the session they will have to complete as homework. Albert Bandura (1994) suggested that an individual’s belief in themselves and their ability is related to what they can achieve. An example of how this can be applied into the classroom is to encourage my learner to try, and re-explain the topic if they are unsure. Through coaching and reassurance I will enable that learner to achieve. Giving effective feedback will help to improve the confidence of learners and develop their potential. Feedback should be delivered promptly and be a two way process. I would ask the learner how they think they did and get an idea if their understanding of the topic. Even if I had negative feedback to give to my learner I would end with a positive statement to incite the learner to take my comments on board and leave them feeling more positive about their performance. To conclude I suggest that inclusive teaching can only take place if both equality and diversity are positively promoted. Inclusive teaching relies on a range of differentiation strategies which may include adapted resources or additional classroom support. Depending on individual learner needs, learners may need to be referred to internal or external places of referral for extra support. .